{"id":4388,"date":"2016-01-30T10:29:57","date_gmt":"2016-01-30T16:29:57","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=4388"},"modified":"2016-01-30T10:29:57","modified_gmt":"2016-01-30T16:29:57","slug":"manufactured-home-financing-video-and-story-telling","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/manufactured-home-financing-video-and-story-telling\/","title":{"rendered":"Manufactured Home Financing, Video and Story Telling"},"content":{"rendered":"

The right types of story telling will increase sales. Marketing and selling a big ticket item like a manufactured home often includes financing. In the Dodd-Frank\/CFPB era, there are many things that you as a retailer or community can’t say or do, but that we as trade media can accomplish legitmately as part of an interview video.<\/span><\/span><\/p>\n

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This 3rd party infographic underscores points that we’ve made for years on the Cutting Edge of MH Marketing and Sales blog. Namely that weekly blogging increases traffic, videos increase conversions and inforgraphics or other images also spur bottom line results. Graphic credit, 3-Shocking-Marketing-Stats-2013-credit-jureviciousstudios.<\/figcaption><\/figure>\n

There are also FAQs \u2013 Frequently Asked Questions \u2013 that come up about manufactured homes, land-lease communities, etc. Those FAQs are best turned into a video. That:<\/span><\/span><\/p>\n

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  • saves you time (time is money),<\/span><\/span><\/li>\n
  • can help insure more standardized – properly tailored, legally compliant – \u00a0statements, <\/span><\/span><\/li>\n
  • can increase conversions (think more clients, more sales) <\/span><\/span><\/li>\n
  • and can create other visuals that compliment the message.<\/span><\/span><\/li>\n<\/ul>\n

    Such standardized messaging videos can be good for marketing \u2013 business to business (B2B), or business to consumers (B2C).<\/span><\/span><\/p>\n