{"id":4334,"date":"2016-01-06T01:28:38","date_gmt":"2016-01-06T07:28:38","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=4334"},"modified":"2016-01-06T02:05:08","modified_gmt":"2016-01-06T08:05:08","slug":"marketing-sales-management-metrics-and-2016-resolutions","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/marketing-sales-management-metrics-and-2016-resolutions\/","title":{"rendered":"Marketing, Sales, Management, Metrics and 2016 Resolutions"},"content":{"rendered":"

Let’s start with the obvious. This is an MH industry marketing and sales focused blog<\/strong>. And in every new year, owners, managers, associations and those with a fire in their belly who want to improve their front line performance ponder and then resolve to learn and execute ways that improve their bottom lines.<\/span><\/span><\/span><\/p>\n

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If you’re in that group, you’ve come to the right place to start 2016.<\/span><\/span><\/span><\/p>\n

Improvement begins with an honest assessment. Where you are now, vs. where you want to be.<\/span><\/span><\/span><\/p>\n

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Image credit, MHMarketingSalesManagement, LATonyKovach.com<\/a><\/figcaption><\/figure>\n

A serious desire for Improvement begins with an admission that things can be better. That means, you must be open to change. You know the old saying, if you keep doing the same things in the same ways, you should expect the same kind of results.<\/span><\/span><\/span><\/p>\n

Magic or Metrics?<\/b><\/span><\/span><\/span><\/span><\/p>\n

So this blog isn’t about magic. It’s about measurable realities, and how you can change them for the better.<\/span><\/span><\/span><\/p>\n

In sales or business, those stuck in a rut often want ‘more good leads,’ or ‘easier financing.’<\/span><\/span><\/span><\/p>\n

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The image above is from the Chicago SunTimes NewsGroup, an article we managed to get into their popular real estate section. \u00a0Imagine having a news article that is favorable towards manaufactured housing in a major metro newspaper, can you see how that could be good for a business like yours? \u00a0This above was one of the clients and locations we’ve worked with in or near the Chicago Metro. Articles like the above rang their phones hundreds of times from prospects wanting to learn more about today’s manufactured homes.<\/figcaption><\/figure>\n

Work with our clients is routinely done with confidentiality agreements.<\/i><\/span><\/span><\/span><\/span><\/p>\n

What we can point to are very public marketing – including what you are looking at right now. The #1 MH professional publication for the last 5+ years has been MHProNews.com<\/a><\/u><\/span><\/span>, we are the run-away #1, by a wide margin. <\/span><\/span><\/span><\/p>\n

The same is true for ManufacturedHomeLivingNews.com<\/a><\/u><\/span><\/span>, which is the Number 1 public and consumer focused image\/educational website in America.<\/span><\/span><\/span><\/p>\n

Another PUBLIC Example of Tackling a Tough MH Industry Topic<\/b><\/span><\/span><\/span><\/span><\/p>\n

Let me start by saying that Clayton Homes and their affiliates were NOT clients of ours with respect to the example below. We tackled this subject for a variety of reasons, the among them being that we believe the Seattle Times\/BuzzFeed attack on Warren Buffett, Clayton Homes and their lenders is an unfair hit piece that harms the industry at large.<\/span><\/span><\/span><\/p>\n

It also provides an example of a measurable result.<\/span><\/span><\/span><\/p>\n

Below is an example of an actual – think metrics – result from our recent article being picked up by local media outlets across the U.S..<\/span><\/span><\/span><\/p>\n

Remember, what follows is an example of an unpaid effort. Imagine the potential of what we can do for operations, professionals and organizations across in MH. Scan the list, click links you want abs then jump to the end for your invite to grow in 2016.<\/span><\/span><\/span><\/p>\n

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Our story on the Seattle Times\/BuzzFeed attack on Warren Buffett, Clayton Homes and their lenders was picked up by dozens of news and special interests sources, including American Banking News, click link above or her<\/a>e.<\/figcaption><\/figure>\n

Media, Special Interest, Publications and other websites that picked up our take on this Seattle Times\/BuzzFeed attack on Buffett and Clayton story:<\/strong><\/p>\n