{"id":4320,"date":"2015-12-20T07:39:54","date_gmt":"2015-12-20T13:39:54","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=4320"},"modified":"2015-12-20T07:39:55","modified_gmt":"2015-12-20T13:39:55","slug":"getting-more-positive-national-regional-and-local-media-for-manufactured-housing-in-2016","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/getting-more-positive-national-regional-and-local-media-for-manufactured-housing-in-2016\/","title":{"rendered":"Getting More Positive National, Regional and Local Media for Manufactured Housing in 2016"},"content":{"rendered":"

At MH conferences, corporate and industry events where I present, a routine question to the attendees goes like this: \u201cDo you think that the media has an impact on manufactured housing’s image and sales?\u201d Typically, every hand in the room goes up. When asked, do you think the overall impact is positive or negative, most think that negative media tends to harm manufactured home (MH) sales. <\/span><\/span><\/p>\n

With that in mind, imagine having a steady stream of positive media instead of negative. Or pro-MH messages on challenging topics \u2013 such as zoning \u2013 vs. purely negative ones. I’m sure that savvy pros will get it that this can move the needle to more consumer interest, inquires and sales as time and more positive media goes on. <\/span><\/span><\/p>\n

4 quick points. <\/span><\/span><\/p>\n

    \n
  1. Below you will see the headline, photo and body our most recent media release. Keep in mind that these could also include video, where that makes sense.<\/span><\/span><\/li>\n
  2. After the ## at the end of the body of the release (we edited out below the information given for reporters and editors), we’ll share the list of publications that have already picked the story up, within the first 2 days.<\/span><\/span><\/li>\n
  3. Then, you’ll see the list of regional (in this case, Florida) media that were also sent the same release.<\/span><\/span><\/li>\n
  4. Then imagine, that your location or operation was favorably cited in the article. That this would be a positive news item about you, your company, a happy home owner(s), etc.<\/span><\/span><\/li>\n<\/ol>\n

    This is just one leg of a marketing strategy that can work for your firm. Big companies do this, now via our marketing services, manufactured housing operations of almost any size – perhaps including yours – can get this kind of positive media coverage too. \u00a0These are not ads, but they can often perform far better than an ad would, precisely because it is news. Keep in mind that the example below is a legitimate news story. \u00a0It could also be called an ‘advocacy article,’ dealing with a common problem faced by manufactured home retailers and would be MH home buyers in many states from coast-to-coast.<\/span><\/span><\/p>\n

    Check out this real life example below, and don’t miss the bottom line after point 4.<\/em><\/span><\/span><\/p>\n

    #1)<\/strong><\/p>\n

    Affordable Housing Wars Move to the Local Front –
    \nBattle Lines Drawn Over City and County Ordinances<\/span><\/span><\/span><\/strong><\/p>\n

    \u201cThe one issue that will prohibit affordable housing in the future \u2014 not only manufactured homes, but site-built \u2014 is local zoning and covenants.\u201d\u00a0<\/span><\/span><\/span><\/em><\/p>\n