{"id":4277,"date":"2015-11-06T16:29:25","date_gmt":"2015-11-06T22:29:25","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=4277"},"modified":"2015-11-06T16:37:01","modified_gmt":"2015-11-06T22:37:01","slug":"getting-reality-based-mh-results","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/getting-reality-based-mh-results\/","title":{"rendered":"Getting Reality-Based MH Results!"},"content":{"rendered":"

Statistics and facts don’t mean much without a solid context. If you’re told that someone is getting a 40% result, in some fields, that would be terrible; in others, terrific. The surgeon who does a routine procedure that’s successful only 40% of the time would not create much confidence.\u00a0 By contrast, the baseball slugger – that bats .400 – or the sales professional that closes 40% of the first time-visitor-at-the-sales-center or community – they are rock stars.<\/p>\n

So numbers \u2013 measurable results \u2013 matter.\u00a0 Reality matters.<\/p>\n

MH<\/strong> – Image, Education and Results <\/strong><\/p>\n

I speak frequently with pros about marketing, sales, image, education and related.\u00a0 The image issue comes up routinely.\u00a0 \u201cHow do we get past that image, Tony<\/strong><\/span>?\u201d<\/em><\/p>\n

Success is always about a process. There is a process for this, and it works.\u00a0 That process is executable on the local market level. Does it work every time?\u00a0 No, what does in sales or marketing?<\/p>\n

But when the process we or some others use is applied correctly, it yields a routinely healthy, profitable outcome.\u00a0 We routinely do non-disclosures with clients, so we need to share a national example, vs. a specific local one. Let’s tee that example up with the following…<\/p>\n

…facts!<\/p>\n

1 of the 6 Pillars of Successful Marketing and Sales<\/strong><\/p>\n

It will be useful for you to read the 6 Pillars of Successful MH Marketing and Sales<\/a>. If you’ve not read that yet, or haven’t read it lately, please go read that again now. The article is titled, What does each Vacant Site or Missed MH Sale Cost You?<\/a><\/p>\n

When it comes to the MH Image issue, this isn’t going to be a sexy solution, but it works so it’s valuable.\u00a0 Moreover, its absolutely important for the results-oriented marketer looking to attract better qualified customers to get their arms around this approach.<\/p>\n

Concerns or Fears are Keeping Good Prospects from Buying<\/strong><\/p>\n

In round numbers, 95% of the U.S. population doesn’t seriously consider manufactured housing (MH) when they are getting ready to rent or buy their next residence.\u00a0 That’s a true opportunity in disguise.<\/p>\n

That doesn’t mean the masses don’t think about MH at all.\u00a0 What it means is among those who do know about ‘mobile homes’ or ‘trailers’ (their words), they dismiss a serious consideration of MH. Why?<\/p>\n

In a phrase, there are outdated concerns and\/or fears Americans have.\u00a0 Until those concerns or fears are routinely addressed, the numbers who are truly shopping for MH will stay very low.<\/p>\n

\"House_fire-photocreditgenius-com-postedMHLivingNews-com-600x450-310x205\"<\/a><\/p>\n

The first half of the article below is about a specific story we ‘released’ for the media.\u00a0 Both mainstream and social media have picked it up\u00a0 See the first part of this article, linked below, on results for:<\/p>\n

“Keeping the Home Fires from Burning: Fire Safety and the Modern Manufactured Home” <\/strong><\/p>\n

http:\/\/www.MHProNews.com\/home\/featured-articles\/november-2015\/138-general-manufactured-housing-industry-topics\/10516-how-to-share-the-story-of-todays-manufactured-housing-<\/a><\/p>\n

Once you’ve read that, the facts from the same search result below will make sense.\u00a0 In fact, you should be impressed.<\/p>\n

Let’s recap, so you’ll be crystal clear.<\/p>\n

    \n
  1. We publish a story on com on manufactured homes and fire safety<\/a>. Keep in mind, that in almost any city or town in America, x times a year, the local news reports some ‘mobile home’ that ‘burns down.’ So needless to say, when we publish a fact-based-report on how MH is as safe or safer than conventional housing, that’s good for all in the industry. So the above is link you and your team need to save and share.\u00a0 Because you will over time encounter those buyers who like what you have, but their fear point may be fire, MH and windstorms,<\/a> or something else.\u00a0 The facts are on our side!\u00a0 Learn, use and share the positive facts!<\/li>\n
  2. The article linked above automatically goes out via RSS feeds to other sites. There are dozens we know of that are using RSS to pick our stories up. (FYI – get with your webmaster, and you can get your own RSS feed by using this link below. \u00a0Our content is copyrighted, but RSS is free for anyone to use.<\/li>\n<\/ol>\n

    RSS feed =<\/strong>\u00a0http:\/\/manufacturedhomelivingnews.com\/feed\/<\/a><\/strong> )<\/p>\n

    3.\u00a0We then put out a media (press) release, plus we also do a release via our own social media network. In less than a day, using the search below and using the quotation marks that force an exact search result, we were up to 463 hits on the search:<\/p>\n

    “Keeping the Home Fires from Burning: Fire Safety and the Modern Manufactured Home” <\/em><\/p>\n