{"id":4192,"date":"2015-09-20T12:21:19","date_gmt":"2015-09-20T17:21:19","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=4192"},"modified":"2015-09-20T12:24:25","modified_gmt":"2015-09-20T17:24:25","slug":"words-matter-mobile-trailer-vs-manufactured-home-marketing-sales-and-management","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/words-matter-mobile-trailer-vs-manufactured-home-marketing-sales-and-management\/","title":{"rendered":"Words Matter – Mobile, Trailer vs. Manufactured Home Marketing, Sales and Management"},"content":{"rendered":"

Every savvy marketer knows that your choice of words matter. Any thinking, successful sales pro should knows that too. It stands to reason that management should also be aware of that reality.\u00a0 Sadly, we see widespread evidence that much if not most of MH fails to grasp a truth uttered by no less a figure than real estate and manufactured home community mogul, Sam Zell.<\/p>\n

“Pencil head, it’s not a trailer park.” <\/em><\/strong>– Sam Zell<\/p>\n

Let\u2019s press on and say, when an MH pro calls our industry’s homes \u201cmobile homes,\u201d they are making a mistake. Yet across the spectrum, we see players of all sizes make the same excuse the media often does.\u00a0 ‘People say mobile homes, a number of my customers say ‘trailer house,’ why should I correct my customers?\u00a0 Why shouldn’t I just go with the flow?’<\/em><\/strong><\/p>\n

Because words matter.\u00a0 Facts matter.\u00a0 Image matters.<\/p>\n

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Change always occurs, every moment of every day. The question is, will you embrace change or get run over by it? To see and hear great insights from Jim Clayton, check out the in depth video interview we did with him, linked here<\/a>.<\/figcaption><\/figure>\n

When we do out Inside MH Road Show<\/strong>, we often have home owners who struggle with that same issue.\u00a0 They tell us off camera, they \u2018don’t want to be known as “trailer trash.”\u2019 <\/strong><\/em><\/p>\n

Ok. Then correct your usage of words. We in MH ought to support and lead that effort.<\/p>\n

There are people with weak will and weak minds.\u00a0 I trust that doesn\u2019t include you, because only those looking to advance – which requires will and intellect – are going to read this.<\/p>\n

Before we start an interview, I routinely chat with the person that will be on camera with me as the videographer is setting up. One day, a man was saying mobile home <\/em>this, mobile home<\/em> that.<\/p>\n

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Want to understand your customer base better? Check out videos like this one with Dave Cavinder<\/a>, real interviews with real MH home owners.<\/figcaption><\/figure>\n

I asked him (Dave) a question. If you had to sell your home, which do you think would bring you more money?\u00a0 Calling your residence a<\/p>\n