{"id":3933,"date":"2015-04-12T14:30:33","date_gmt":"2015-04-12T19:30:33","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=3933"},"modified":"2015-04-12T14:37:27","modified_gmt":"2015-04-12T19:37:27","slug":"what-makes-manufactured-housing-so-different","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/what-makes-manufactured-housing-so-different\/","title":{"rendered":"What Makes Manufactured Housing so Different?"},"content":{"rendered":"

We are going to keep today short and sweet, from utter necessity (I’ve got a flight to catch!). What makes marketing and selling MH so different? First, step back and take a look from 40,000 feet.<\/span><\/span><\/p>\n

If I told you I had a car that sold for 25-50% less than a comparable new car, and that the performance of my car was proven to be as good or better than other cars in its class, what would you think? A winner, right? Or maybe you’d think, too good to be true?<\/span><\/span><\/p>\n

So why doesn’t MH fly off the proverbial shelves? What makes it so different?<\/span><\/span><\/p>\n

We could write a book on this, but as noted, will hit only a few quick points. If you said, Image, you’d only be partially correct.<\/span><\/span><\/p>\n

You see, we have multiple layers of challenges. Among them, education. This is not only true for the public at large, but it is also true – among our own professional ranks.<\/i><\/span><\/span><\/p>\n

\"pat-curran-cfo-asks-what-happens-if-we-invest-in-our-people-and-they-leave-<\/a>
Sent by Pat Curran.<\/figcaption><\/figure>\n

 <\/p>\n

I’ve done seminars on marketing and sales for single companies as well as association, trade shows and other meetings. I’ll often have people who have been in the industry for decades, saying at the end, I learned a lot today. Some will say, I learned more in an hour or two than I have in years.<\/span><\/span><\/p>\n