{"id":3909,"date":"2015-03-31T04:35:34","date_gmt":"2015-03-31T09:35:34","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=3909"},"modified":"2015-03-31T04:36:13","modified_gmt":"2015-03-31T09:36:13","slug":"people-dont-change-unless-forced-the-day-the-mh-earth-stood-still","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/people-dont-change-unless-forced-the-day-the-mh-earth-stood-still\/","title":{"rendered":"People Don&#8217;t Change Unless Forced, The Day the MH Earth Stood Still&#8230;"},"content":{"rendered":"<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Do you like to watch movies? In 2008, Fox released their remake of the 1951 classic movie, the <i><b>Day the Earth Stood Still. <\/b><\/i>One of the key concepts in the movie is summed up in this thought, that people don&#8217;t change unless they are forced to do so. Without giving away the story&#8217;s punch line, the earth is given a pretty stern death threat from an alien race. How do the people of our planet respond? That&#8217;s the story line.<\/span><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_qb3CzkK_ew?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Manufactured housing has had its own death threat. This isn&#8217;t being negative, because no one reports the 5 year recovery of MH more than we do here on <a href=\"http:\/\/MHProNews.com\/\" target=\"_blank\">MHProNews.com<\/a>; and no one does more pro-industry public promotion that we do on our sister site, <a href=\"http:\/\/MHLivingNews.com\/\" target=\"_blank\">MHLivingNews.com<\/a>. But we&#8217;d be na\u00efve if we didn&#8217;t admit that we have faced \u2013 and to some degree, still have \u2013 an existential threat as an industry.<\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/people-dont-change-unless-forced-the-day-the-mh-earth-stood-still\/manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-1\/\" rel=\"attachment wp-att-3910\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3910\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-1.png\" alt=\"manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-(1)\" width=\"895\" height=\"543\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-1.png 895w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-1-600x364.png 600w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-1-150x91.png 150w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-1-575x349.png 575w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-1-768x466.png 768w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-1-696x422.png 696w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/manufactured-housing-mobile-home-shipments-graph-chart-calculatedrisk-posted-masthead-blog-mhpronews-com-1-692x420.png 692w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/a><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">We are making a slow climb back up, as the chart below shows. \u00a0<\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/people-dont-change-unless-forced-the-day-the-mh-earth-stood-still\/mhpronews-new-manufactured-home-shipment-graph-since2008\/\" rel=\"attachment wp-att-3911\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3911\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/mhpronews-new-manufactured-home-shipment-graph-since2008-.png\" alt=\"mhpronews-new-manufactured-home-shipment-graph-since2008-\" width=\"531\" height=\"413\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/mhpronews-new-manufactured-home-shipment-graph-since2008-.png 531w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/mhpronews-new-manufactured-home-shipment-graph-since2008--150x117.png 150w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/a><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">But have enough of MH pros learned the lesson? \u00a0Frankly, not yet. \u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">During the recent Tunica MH Show, I shared a breakfast with a pair of pros, one of whom was a younger gent who came to MH from the world of PR and media. His view of our industry was rather dark. He said we were doing the classic (bad) things that &#8216;<span style=\"color: #b84700;\">aging industries often do<\/span>.&#8217; <\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">That industry newcomer and media pro is not alone in that assessment.<strong><em> The Atlantic<\/em><\/strong> reported their slant on the impending death of MH, based on their spin on the IBISWorld report from a few years ago. \u00a0Naturally, we disagree! \u00a0We work with firms day by day that are investing in their future, and are reaping the rewards of positive change.<\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/can-anyone-anywhere-build-the-next-google\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1\/\" rel=\"attachment wp-att-3186\"><img loading=\"lazy\" class=\"aligncenter  wp-image-3186\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/11\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1.png\" alt=\"dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com- (1)\" width=\"815\" height=\"612\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/11\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1.png 1024w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/11\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1-600x450.png 600w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/11\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1-150x112.png 150w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/11\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1-573x430.png 573w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/11\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1-768x576.png 768w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/11\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1-800x600.png 800w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/11\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1-80x60.png 80w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/11\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1-265x198.png 265w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/11\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1-696x522.png 696w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/11\/dare-to-soar-can-do-attitude-image-credit-wikicommons-poster-by-l-a-tony-kovach-posted-mhpronews-com-1-560x420.png 560w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/a><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">I&#8217;m not like those who think that only force causes change. People can and do act for good reasons, not just forced ones. That said, turn-arounds don&#8217;t just happen. They occur because people make decisions to act in a goal and solution oriented fashion.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Since the U.S. faces an affordable housing crisis, it is easy to see our potential. But that potential won&#8217;t be tapped until we learn to reach out to the broader housing market. That takes a combination of marketing and training.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Part of the answer lies in videos, and we are doing more and more of those, which can happen in tandem with those willing to invest in the future of our great industry.<\/span><\/span><\/p>\n<p><a href=\"http:\/\/manufacturedhomelivingnews.com\/new-homes-for-millennials-boomers-inside-mh-video-terry-decio-skyline-homes\/\" target=\"_blank\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">http:\/\/manufacturedhomelivingnews.com\/<strong>new-homes-for-millennials-boomers-inside-mh-video-terry-decio-skyline-homes\/<\/strong><\/span><\/span><\/span><\/a><\/p>\n<p><a href=\"http:\/\/manufacturedhomelivingnews.com\/an-inside-look-at-manufactured-home-living-a-builders-and-home-owners-viewpoints\/\" target=\"_blank\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">http:\/\/manufacturedhomelivingnews.com\/<strong>an-inside-look-at-manufactured-home-living-a-builders-and-home-owners-viewpoints\/<\/strong><\/span><\/span><\/span><\/a><\/p>\n<p><a href=\"http:\/\/manufacturedhomelivingnews.com\/touring-a-manufactured-home-model-home-village-and-design-center-inside-mh-video\/\" target=\"_blank\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">http:\/\/manufacturedhomelivingnews.com\/<strong>touring-a-manufactured-home-model-home-village-and-design-center-inside-mh-video\/<\/strong><\/span><\/span><\/span><\/a><\/p>\n<p><a href=\"http:\/\/manufacturedhomelivingnews.com\/jim-clayton-founder-of-clayton-homes-and-clayton-bank-inside-mh-video-interview\/\" target=\"_blank\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">http:\/\/manufacturedhomelivingnews.com\/<strong>jim-clayton-founder-of-clayton-homes-and-clayton-bank-inside-mh-video-interview\/<\/strong><\/span><\/span><\/span><\/a><\/p>\n<p><a href=\"http:\/\/manufacturedhomelivingnews.com\/builder-wayne-hopper-compares-modern-manufactured-homes-with-conventional-construction-inside-mh-video\/\" target=\"_blank\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">http:\/\/manufacturedhomelivingnews.com\/<strong>builder-wayne-hopper-compares-modern-manufactured-homes-with-conventional-construction-inside-mh-video\/<\/strong><\/span><\/span><\/span><\/a><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">In the weeks and months ahead, we&#8217;ll look at what it takes to take a location \u2013 a location(s) like yours \u2013 and do the marketing and sales steps needed to make you and other savvy players a profitable force to be reckoned with in your market(s). \u00a0The industry&#8217;s best days can lie ahead, but it won&#8217;t happen until enough pros like you make it so. \u00a0##<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/march-2015\/138-general-manufactured-housing-industry-topics\/9206-tunica-manufactured-housing-show-videos\" target=\"_blank\" rel=\"attachment wp-att-3899\"><img loading=\"lazy\" class=\" size-full wp-image-3899 alignleft\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/latonykovach-louisiville2015-mhpronews-business-building-seminars-1.png\" alt=\"latonykovach-louisiville2015-mhpronews-business-building-seminars- (1)\" width=\"352\" height=\"249\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/latonykovach-louisiville2015-mhpronews-business-building-seminars-1.png 352w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/latonykovach-louisiville2015-mhpronews-business-building-seminars-1-150x106.png 150w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/latonykovach-louisiville2015-mhpronews-business-building-seminars-1-100x70.png 100w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/03\/latonykovach-louisiville2015-mhpronews-business-building-seminars-1-200x140.png 200w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/a>By <a href=\"http:\/\/LATonyKovach.com\/\" target=\"_blank\">L. A. \u201cTony\u201d Kovach<\/a>. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you like to watch movies? In 2008, Fox released their remake of the 1951 classic movie, the Day the Earth Stood Still. One of the key concepts in the movie is summed up in this thought, that people don&#8217;t change unless they are forced to do so. Without giving away the story&#8217;s punch line, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/people-dont-change-unless-forced-the-day-the-mh-earth-stood-still\/\"> <span class=\"screen-reader-text\">People Don&#8217;t Change Unless Forced, The Day the MH Earth Stood Still&#8230;<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":3910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[170,30,33,1647,1648,200,1646,1645],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>People Don&#039;t Change Unless Forced, The Day the MH Earth Stood Still... - The Cutting Edge of Manufactured Home Marketing &amp; Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/people-dont-change-unless-forced-the-day-the-mh-earth-stood-still\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"People Don&#039;t Change Unless Forced, The Day the MH Earth Stood Still... - The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"Do you like to watch movies? In 2008, Fox released their remake of the 1951 classic movie, the Day the Earth Stood Still. One of the key concepts in the movie is summed up in this thought, that people don&#8217;t change unless they are forced to do so. 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