{"id":34,"date":"2009-11-30T14:12:31","date_gmt":"2009-11-30T19:12:31","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=34"},"modified":"2010-03-20T12:40:08","modified_gmt":"2010-03-20T16:40:08","slug":"how-to-sell-homes-online","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/how-to-sell-homes-online\/","title":{"rendered":"How To Sell Homes Online"},"content":{"rendered":"

\"Selling<\/a>One question I get all the time from dealers and sales persons of factory-built homes is “how do I sell homes online?”<\/i> I get the same question from Community Managers, Realtors® and investors. The answer may not be the one you’re looking for.<\/p>\n

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You see, you DON’T sell homes online<\/b>. You sell homes in person. You gather leads online. I’m sure many of you suspected this – especially if you’ve TRIED<\/b> to sell online.<\/p>\n

Once you’ve come to the realization that the only goal of your online marketing program is gather leads, the strategy is to build a system that brings those leads to you steadily and efficiently.<\/p>\n

In 1931, in some of the worst days of the Great Depression, Allstate Insurance was established with the a plan to sell affordable insurance policies direct to the public using what at that time was a brand new technology – radio advertising.<\/p>\n

Using direct marketing via radio helped Allstate grow throughout the worst period for business in our nation’s history. Building on that start, the company grew into one of America’s largest and best-known insurance firms.<\/p>\n

Radio brought them the leads and their sales team converted them into paying policies. The technologies may have changed but the lesson applies equally well during these tough times for business.<\/p>\n

Whether you’re a manufacturer, community marketer or manager, dealership or salesperson, using the latest technologies to bring in fresh leads is the most efficient way to make sales.<\/p>\n

The array of new technologies that can be used to generate leads can be bewildering. There are websites, blogs, social bookmarking, and social networking.<\/p>\n

Where do you start?<\/b><\/p>\n

You start with an old technology – building a database of leads to follow up with. Then, all of the new whiz-bang technologies are used to funnel leads to that database. It’s that simple. The advantage of new technologies is that they can be incredibly efficient at that task.<\/p>\n

So the first thing you need is a reliable way of getting the data you need, organizing it in a database and the ability to mass mail that list with offers, listings, and information to convert those leads into sales.<\/p>\n

Email is going to be your online sales machine, so set it up right the first time. Use a first-rate service, such as AWeber<\/b><\/a> to handle your email list. AWeber<\/b><\/a> makes it easy for you to send neatly formatted emails at a specific time – a feature that will prove invaluable at some point.<\/p>\n

AWeber’s<\/b> service costs about $19 per month and they have a FREE Test Drive<\/b> that you can try out by using the box below:<\/p>\n

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