{"id":3314,"date":"2014-03-08T11:31:59","date_gmt":"2014-03-08T17:31:59","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=3314"},"modified":"2014-03-08T13:49:08","modified_gmt":"2014-03-08T19:49:08","slug":"hard-truths-and-dominating-your-local-market","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/hard-truths-and-dominating-your-local-market\/","title":{"rendered":"Hard Truths and Dominating Your Local Market"},"content":{"rendered":"

If a business routinely treats their customers like dirt, it doesn't take a rocket scientist to figure out that sooner or later, that business will suffer and likely be forced to sell out to someone more savvy or close.<\/p>\n

If a business owner treats its staff with disrespect, it is self evident that even in a tough economy and job market, the staffers will sooner or later find their way to a better place. In the mean time, can the disrespected staffers be expected to perform their best for the owner who maligns them?<\/p>\n

If you are an association leader and don't get along well with people who have a differing view point than you do – alienating some, losing some members and creating avoidable adversaries along the way – would it be a surprise if the results of such an association leader would be slim at best?<\/p>\n

There are a number of hard truths that every professional person must face. The above are so obvious, that they are shared to make a point. The hard truth is that 4 years into our industry's recovery from the bottom hit in 2009, we are faced with yet another wave of challenges.<\/p>\n

But as John F. Kennedy wisely said, “When written in Chinese, the word 'crisis' is composed of two characters. One represents danger and the other represents opportunity.”<\/b><\/i><\/p>\n

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Brutal Winter and CFPB Regulations<\/b><\/p>\n

The combination of a brutal winter up north and new Consumer Financial Protection Bureau (CFPB) regulations represents a genuine crisis for some in our industry. Don't get me wrong, some will come through this profiting more than they did before. Some are doing well in the very areas that others are struggling. But others will fail or will have to hand over the keys to their business to someone else, likely at a distressed price.<\/p>\n

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One of the more successful professionals in our industry – Marty Lavin, JD – who has been:<\/span><\/p>\n

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