{"id":2888,"date":"2013-06-20T11:40:32","date_gmt":"2013-06-20T16:40:32","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=2888"},"modified":"2013-06-20T17:52:40","modified_gmt":"2013-06-20T22:52:40","slug":"whos-missing","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/whos-missing\/","title":{"rendered":"Who’s Missing?"},"content":{"rendered":"

PresenterPro<\/em> and Nancy Geer from the New York Housing Association both reminded me recently that a picture is worth a thousand words.<\/p>\n

\"back-to-basics-heart-beat-credit-presenterpro-posted-manufactured-home-professional-news-mhpronews-com-\"We are regrettably living in an era of decline for tens of millions of Americans. Most of us would rather see the robust economy of the 1990s vs. the anemic one we have today.<\/p>\n

But in an era of 'back to basics<\/strong>,' visionary manufactured housing pros could and should position your career, location or organization for booming growth, regardless of what the economy in general is doing. After all, we sell affordable homes!<\/em><\/p>\n

Some MH Community owners and Retailers tell me they have plenty of customers, all they need is 'more financing.'<\/p>\n

For some, those can be code words for 'We need to find a way to get a 550 credit score bought with 5% down.' <\/em><\/p>\n

Let's be real, that ain't happening<\/strong>.<\/p>\n

Would you loan millions (or billions) of your own, hard earned money that way? In the CFPB era, you are even less likely to do so.  Because only a 'captive finance' lender would make such a loan, unless there is a very large equity in the purchase.<\/p>\n

We need to ask some basic questions, like…<\/p>\n

Who's missing?<\/strong><\/p>\n

What's missing from our MH Industry's picture?\"who-is-missing-credit-presenterpro-posted-manufactured-home-professional-news-mhpronews-com-\"<\/p>\n

Besides over two decades in MH retailing and community infill projects, I've spent the better part of three years doing various marketing and salesmanagement\/consulting projects in the RV business. The clientele difference between RVs and MHs is often like night and day.<\/strong><\/p>\n

The average credit score in the U.S. hovers around 692, which with a modest down payment and proper debt-to-income (DTI) levels can be readily financed on a manufactured home. RVs routinely draw 700+ credit scores. So why does manufactured housing draw the 500s?<\/p>\n

Who's missing?<\/p>\n

For MH, the millions of gals and guys with good credit!<\/em><\/p>\n

Where are those millions of potential home owners who have the good credit could or pay cash for our manufactured homes? Why are they missing<\/strong><\/em> in such great numbers from our retail sales centers and land lease communities? You can answer it in a word.<\/p>\n

Image<\/strong><\/p>\n

The RV Industry has its positive GoRVing<\/strong><\/em> image building and marketing campaign. You couldn't pry that out of the RV Industry's hands if you wanted to, they love it because they know the bottom line value of their image campaign!<\/p>\n

Manufactured housing pros have long known we need an image campaign too.<\/p>\n

With the National Association of Realtors (NAR) telling us that some 94% of home shoppers are looking for their next housing option online<\/strong>, having an online image campaign is an utter no-brainer!<\/p>\n

We don't have "a" story to tell. We have LOTS of great stories to share! <\/em><\/p>\n

ManufacturedHomeLivingNews.com<\/a><\/strong><\/span><\/em> will answer the unasked questions millions have about modern manufactured homes. With pictures, videos and words, the new image and education site will tell the visual story of today's factory built home industry.<\/p>\n

Let me invite you:<\/p>\n