{"id":2734,"date":"2013-05-10T11:59:21","date_gmt":"2013-05-10T15:59:21","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=2734"},"modified":"2013-05-10T17:14:24","modified_gmt":"2013-05-10T21:14:24","slug":"scent-of-a-woman","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/scent-of-a-woman\/","title":{"rendered":"Scent of a Woman"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" alt=\"al-pacino-credit-in-scent-of-a-woman-.posted-on-mhpronewsJPG\" height=\"153\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/al-pacino-credit-in-scent-of-a-woman-.JPG\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"288\" \/>We aren&#39;t talking about the Al Pacino movie, or even the glories of women and their many perfumed scents. What we will discuss is the thought behind William Shakespeare&#39;s famous phrase,<em><strong> &quot;A rose by any other name would still smell as sweet.&quot; <\/strong><\/em><\/p>\n<p>Let&#39;s see the two paths manufactured housing pros need to consider and implement in order for us to achieve our new home sales potential.<\/p>\n<p><strong>What&#39;s in a name?<\/strong><\/p>\n<p>There are many words that all mean &quot;woman,&quot; and many that are used accent her scent delightfully. But some terms used are crude and rough, not fitting to be used to describe a lady in polite company.<\/p>\n<p>By analogy, there are many names that all mean factory-built home. But some of the names used are derogatory, outdated and crude; not flattering at all.<\/p>\n<p>We as manufactured housing professionals ought to realize that what&#39;s in a name truly matters. Which would you rather own:<\/p>\n<ul>\n<li>\n<div>A modern manufactured home,<\/div>\n<\/li>\n<li>\n<div>A mobile home, or<\/div>\n<\/li>\n<li>\n<div>A trailer house?<\/div>\n<\/li>\n<\/ul>\n<p>Using the right name (terminology) at the right time may yield a more fragrant &#39;scent&#39; to a qualified prospective customer, and thus more customers who are able to pay cash or who have good credit.<\/p>\n<p>You better believe that the person capable of buying a residential style HUD Code Manufactured Home would not be nearly as interested &#8211; or may completely reject! &#8211; the notion of buying a &quot;tr&#8211;ler house.&quot;<\/p>\n<p>As the definitions provided by Texas manufactured home retailer,<a href=\"http:\/\/www.manufacturedhomelivingnews.com\/articles\/105-more-letters-about-princeton-s-erroneous-wordnet\" target=\"_blank\"> Frank Woody, linked here<\/a>, a manufactured home is NOT a mobile or the T-word.<\/p>\n<p>Now, let&#39;s acknowledge that the term &#39;mobile home&#39; is used more online than manufactured home, and is thus useful as &quot;Google bait.&quot;<\/p>\n<p>That said, there are ways to get that SEO (Search Engine Optimization) benefits, without demeaning what should be the image of our quality, appealing home product!<\/p>\n<p><strong>Direct and Indirect Term Marketing<\/strong><\/p>\n<p>Many understand direct terminology marketing and use it daily.<\/p>\n<p>Direct marketing term marketing is when you describe the homes you sell under a label like manufactured home. This is the most common kind of<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/component\/banners\/click\/99\" target=\"_blank\"><img loading=\"lazy\" alt=\"\" height=\"200\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/mhvillag.png\" style=\"float: right; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"200\" \/><\/a> marketing in our Industry, and is not to be ignored, because some people want what we sell.<\/p>\n<p>This is the concept behind the MHVillage approach. The success of their platform is clearly shown by their ability to attract over 42,000 visitors daily.<\/p>\n<p>That group seeking a manufactured home (&#8230;or mobile home, or a tr&#8211;ler house) is roughly 15% +\/- of all housing customers.<\/p>\n<p>It is also common that many (not all&#8230;) of these shoppers seeking a &#39;mobile home&#39; have sub par credit. Regardless, thousands of homes are being sold this way monthly, so we should not ignore this method!<\/p>\n<p>Nevertheless, let&#39;s look at a different, often overlooked path to increased total housing market penetration to drive more sales success.<\/p>\n<p><strong>Attracting the higher-end Cash and Good Credit Customers<\/strong><\/p>\n<p><img loading=\"lazy\" alt=\"saddle-brook-farms-posted-on-mhpronews-com(2).jpg\" height=\"173\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/image-credit-saddle-brook-farms-posted-on-mhpronews-com(2).jpg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"260\" \/>Then there is a second group of marketers, that drops the &quot;manufactured housing&quot; or &quot;mobile home&quot; terminology phrases from their vocabulary. If you have a high end location, you just call your homes, <em>homes<\/em>.<\/p>\n<p>By doing so, you&#39;ve now opened up your market to acceptance by the other 85% of the population&#39;s tastes.<\/p>\n<p>Change your use of terms, and you improve your client base. Theory?<\/p>\n<p>Nope. We do it for clients, but we are not alone.<\/p>\n<p>Look at appealing Saddlebrook Farms near Chicago, IL as a 1400 filled-home-sites example of the success such a process can enjoy.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" alt=\"hi-tech-housing-credit-saddle-brook-farms-posted-on-mhpronews.JPG\" height=\"194\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/hi-tech-housing-credit-saddle-brook-farms-posted-on-mhpronews.JPG\" width=\"259\" \/>&nbsp; &nbsp; &nbsp;<img loading=\"lazy\" alt=\"hi-tech-housing-credit-saddle-brook-farms-posted-on-mhpronews.JPG\" height=\"181\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/hi-tech-housing-credit-saddle-brook-farms2-posted-on-mhpronews.JPG\" width=\"278\" \/><\/p>\n<p>Having the <em><strong>chutzpah<\/strong><\/em> &ndash; and wisdom! &#8211; to define yourself and go after a more upscale client is part of the core of this successful concept.<\/p>\n<p>This vision is defined inside and out by offering residential style examples of a quality lifestyle. There is an absence of the &#39;mobile home-ish&#39; look at this appealing Gray&#39;s Lake IL land-lease community.<\/p>\n<p><strong>But what about 2 or 3 star locations?<\/strong><\/p>\n<p>Doing a process like this at a 4 or 5 star property that uses ground sets or mimics it with appropriate foundation enclosures or landscaping makes sense. But what about the 2 or 3 star properties, which in many markets are far more common? What do you do when you have pre-HUD Code, metal on metal, 1960s or 1970s model homes sitting next to vinyl- or hardboard-sided homes with shingle roofs?<\/p>\n<p>We&#39;ve pulled that off too with operations we&#39;ve done this with, but it takes a much more savvy approach that uses indirect term marketing. It takes a trained professional who can engage a caller one on one, talking them past preconceived or false notions about modern manufactured homes.<\/p>\n<p>This is a creative, free enterprise solution to selling homes that also attracts more customers with cash or good credit.<\/p>\n<p>Combing an indirect terminology marketing process with a solid professional sales process that is customer friendly can make once struggling locations roar back to life.<\/p>\n<p><strong>Using parallel paths<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/MHLivingNews.com\/\" target=\"_blank\"><em><strong>MHLivingNews.com<\/strong><\/em><\/a><\/span> is the start of a direct approach at myth busting that can grow the sales of customers in markets where this resource is put to work. See this link for more details:<\/p>\n<p align=\"CENTER\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.MHProNews.com\/blogs\/bobstovall\/start-your-free-manufactured-housing-image-campaign-today\/\" target=\"_blank\"><span style=\"text-decoration: none;\"><em><strong>Start Your Free Manufactured Housing Image Campaign Here<\/strong><\/em><\/span><\/a><\/span><\/p>\n<p>At the public focused site linked from the above, we can showcase appealing homes, videos, facts and image building information. Properly used, this can have a positive impact in your market(s).<\/p>\n<p>But combining indirect term marketing with the correct sales process will drive more customers with cash or good credit to the locations &#8211; like yours?! &#8211; that have the wisdom and discipline to use it. Learn more at this link:<\/p>\n<p align=\"CENTER\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.MHProNews.com\/home\/featured-articles\/april-2013\/117-marketing\/5237-giving-good-phone\" target=\"_blank\"><span style=\"text-decoration: none;\"><em><strong>Giving Good Phone<\/strong><\/em><\/span><\/a><\/span><\/p>\n<p>A rose by any other name would still smell as sweet. The Scent of a Woman. And the appeal of quality, eco-friendly affordable homes. This process is not for the lazy, nor for the mere order taker. This is for the <strong>professional<\/strong> who is ready to learn more to earn more!<\/p>\n<p>Once you or your team learns this system well, it becomes as easy as an other habit. Some mistakenly think that habit is a nasty word, not so. habits can be good, bad or neutral. In fact, a new, good, healthy habit formation is the essence of what we do. ##<\/p>\n<p align=\"CENTER\"><span style=\"font-family: tahoma,geneva,sans-serif;\"><em>PS: Check our many Exclusive and <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/\"><strong><span style=\"color: #ff0000;\">Red Hot<\/span><\/strong><\/a><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/\" target=\"_blank\"><strong> Featured Articles for May&nbsp;<\/strong><\/a><\/em><em>and see the<\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><em>other new stories&nbsp;at <a href=\"http:\/\/www.manufacturedhomelivingnews.com\/\" target=\"_blank\">MHLivingNews.com<\/a> too.<\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?attachment_id=4190\" rel=\"attachment wp-att-4190\"><img loading=\"lazy\" alt=\"l-a--tony-kovach\" class=\"aligncenter size-full wp-image-4190\" height=\"120\" src=\"http:\/\/mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2012\/08\/l-a-tony-kovach.jpg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" title=\"l-a--tony-kovach\" width=\"120\" \/><\/a>L. A. &quot;Tony&quot; Kovach<\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><a href=\"http:\/\/www.mhlivingnews.com\/\" target=\"_blank\">MHLivingNews.com<\/a>=<em><strong>Re-Discovering and Spotlighting the MHLifeStyle<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><em><strong><a href=\"http:\/\/www.mhpronews.com\/\" target=\"_blank\">MHProNews.com<\/a> =&nbsp;<a href=\"http:\/\/www.mhmsm.com\/\" target=\"_blank\">MHMSM.com<\/a>&nbsp;= <em><strong>Industry News, Tips and Views Pros can Use<\/strong><\/em><\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><em><strong>Services:<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/advertise\" target=\"_blank\">B2B<\/a>and<a href=\"http:\/\/www.manufacturedhomelivingnews.com\/advertise\" target=\"_blank\">B2C<\/a>Ads, Proven MH&nbsp;<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/component\/banners\/click\/96\" target=\"_blank\">Marketing &amp; Sales<\/a>&nbsp;Systems,&nbsp;<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/component\/banners\/click\/92\" target=\"_blank\">Websites<\/a>&nbsp;other&nbsp;<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/business-development\/solutions-overview\" target=\"_blank\">Industry Solutions<\/a>.<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><em><strong>Office &#8211;<a href=\"tel:815-270-0500\" target=\"_blank\">815-270-0500<\/a><\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><em><strong><a href=\"mailto:latonyk@gmail.com\" target=\"_blank\">latonyk@gmail.com<\/a>&nbsp;or&nbsp;<a href=\"mailto:tony@mhmsm.com\" target=\"_blank\">tony@mhmsm.com<\/a><\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><a href=\"http:\/\/www.MHC-MD.com\"><strong><em>www.MHC-MD.com<\/em><\/strong><\/a><\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><em><strong><a href=\"http:\/\/www.linkedin.com\/in\/latonykovach\" target=\"_blank\">http:\/\/www.linkedin.com\/in\/latonykovach<\/a>= connect with me on Linkedin.<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><em><strong><a href=\"http:\/\/pinterest.com\/latonyk\/manufactured-home-lifestyle\/\" target=\"_blank\">http:\/\/pinterest.com\/latonyk\/manufactured-home-lifestyle\/<\/a><\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><em><strong>+++<\/strong><\/em><\/span><\/p>\n<p><span style=\"font-family: tahoma,geneva,sans-serif;\"><em><strong><em><strong>Whether you think you can or whether you think you can&#39;t, you&#39;re right<\/strong><\/em>. &#8211; Henry Ford<\/strong><\/em><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We aren&#39;t talking about the Al Pacino movie, or even the glories of women and their many perfumed scents. What we will discuss is the thought behind William Shakespeare&#39;s famous phrase, &quot;A rose by any other name would still smell as sweet.&quot; Let&#39;s see the two paths manufactured housing pros need to consider and implement &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/scent-of-a-woman\/\"> <span class=\"screen-reader-text\">Scent of a Woman<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":5144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[23,130,1393,357,1379,135,718,133,1394,1173],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scent of a Woman - The Cutting Edge of Manufactured Home Marketing &amp; Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/scent-of-a-woman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scent of a Woman - The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"We aren&#039;t talking about the Al Pacino movie, or even the glories of women and their many perfumed scents. What we will discuss is the thought behind William Shakespeare&#039;s famous phrase, &quot;A rose by any other name would still smell as sweet.&quot; Let&#039;s see the two paths manufactured housing pros need to consider and implement &hellip; Scent of a Woman Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/scent-of-a-woman\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-10T15:59:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-05-10T21:14:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2013\/05\/al-pacino-credit-in-scent-of-a-woman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"288\" \/>\n\t<meta property=\"og:image:height\" content=\"153\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MHProNews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MHProNews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#organization\",\"name\":\"MHProNews\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"contentUrl\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"width\":658,\"height\":284,\"caption\":\"MHProNews\"},\"image\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#website\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"name\":\"The Cutting Edge of Manufactured Home Marketing &amp; 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