{"id":2629,"date":"2013-04-20T13:48:53","date_gmt":"2013-04-20T17:48:53","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=2629"},"modified":"2013-04-21T23:02:44","modified_gmt":"2013-04-22T03:02:44","slug":"slavery","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/slavery\/","title":{"rendered":"Slavery!"},"content":{"rendered":"
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There is an old maxim that goes like this: “First you form your habits, then your habits form you.” <\/b> Ladies and gents, this is true and over time leads to chains that are as challenging to break as they took time to forge. Habits lead to slavery. The question becomes if we are the masters of that habit – masters of that slavery – or if that slavery masters us.<\/p>\n

To rephrase, are we making or breaking ourselves through our habits?<\/p>\n

Let me give an example of slavery and an 'aha' moment.<\/p>\n

At the recent Manufactured Housing Institute (MHI) Congress and Expo (C&E), I was listening to a group of community owners talking about 21st<\/sup> Mortgage's CASH program. One was commenting to the others words to this effect. “I had all these vacant lots, and knew about this program that Lance Hull at 21<\/i>st<\/i><\/sup> Mortgage had talked to me about. But instead of thinking, 'hey, this is a solution for my vacancy problem,' I was looking at it backwards. I was thinking that if I did that then I was leaving money on the table. I had to change my thinking before I was able to see the program for what it is.”<\/i><\/p>\n

That happens to be true of EVERYTHING we do in business, not just the example that the gent above was referencing. There happens to be a number of programs available today that could be useful to community owners – or street retailers, for that matter! – but because of slavery to 'past habits' and old ways of thinking, they are not being used to the benefit of a business or location. FYI, yes, you can email and ask me about them.<\/p>\n

I was listening to Crystal Washington during the 2013 National Community Council's Forum at C&E. Frankly, most of what she was saying simply made me smile. Of course, we agree! We preach it daily through Featured Articles <\/b><\/i><\/a><\/u>here on MHProNews, or here on the Cutting Edge of Marketing and Sales blog. Even the video that she played was a version of one that we have featured before on our website.<\/p>\n

That video reminds us that like it or not, change is happening, and that the pace of change is rapid.<\/p>\n