{"id":2435,"date":"2013-02-20T12:43:43","date_gmt":"2013-02-20T17:43:43","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=2435"},"modified":"2013-02-20T12:46:35","modified_gmt":"2013-02-20T17:46:35","slug":"someones-floor-is-someone-elses-ceiling","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/someones-floor-is-someone-elses-ceiling\/","title":{"rendered":"Someone’s Floor is someone else’s Ceiling…"},"content":{"rendered":"
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An article was emailed to me that caught my eye. In sharing this, let me tee it up by confessing that one of my favorite writer's is Nadeen Green<\/a><\/u>, the attorney who writes for us and uses the moniker, “The Fair Housing Lady.” As the moniker implies, her specialty is Fair Housing Law, but she makes a dry legal subject lively with stories, interesting spins on a topic, humor and much, much more. Nadeen writes for the apartment industry (example below, ForRent<\/b><\/i>) too, and a headline to one of her articles served as a reminder to me that our Industry ought to be drumming early and often with a key target market.<\/p>\n

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In training sessions with our clients<\/a><\/u>, we talk about the fact that 'you don't share a wall, ceiling or floor' with a manufactured home. Technically, with MODs or even with HUD Code manufactured homes, you can build multi-family housing. But retailers and manufactured home communities are busier selling to the public at large vs. to developers. So it is a safe bet that most of the retail clients are going to be single family housing customers.<\/p>\n

With apartments at or near capacity and with many markets experiencing rising rental rates, the timing is very good to market to those apartment dwellers!<\/p>\n