{"id":133,"date":"2010-05-09T08:38:21","date_gmt":"2010-05-09T12:38:21","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=133"},"modified":"2010-05-08T15:38:39","modified_gmt":"2010-05-08T19:38:39","slug":"when-it-comes-to-data-loss-can-be-fatal","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/when-it-comes-to-data-loss-can-be-fatal\/","title":{"rendered":"When it comes to data, loss can be fatal"},"content":{"rendered":"

\"HardToday’s blog post is not so much about how to market manufactured housing online as it is about saving your precious marketing data from being lost.<\/p>\n

Yesterday, I had a call from a client whose hard drive hard recently crashed and had to be replaced. In addition to all of the time-consuming chores associated with a hard drive replacement, she had some very important emails that were now missing. Crucial emails, I should say.<\/p>\n

Needless to say, she had never backed-up her data and now those crucial emails and the potential business they contained were lost.<\/p>\n

A recent study from Gartner, Inc., found that 90 percent of companies that experience data loss go out of business within two years.<\/i><\/p>\n

I’m guessing they mean TOTAL data loss, not just a few emails, but you get the point.<\/p>\n

I tell my clients over and over again about the importance of backing-up data, but sometimes it just falls on deaf ears. But please understand one very important point – ALL hard drives eventually fail. <\/p>\n

In fact, a common stat for hard drives (available as part of their tech details) is their MTBF<\/b> number. MTBF<\/b> means Mean Time Between Failures<\/i><\/b> and it is a measure of the expected life of the drive before it fails.<\/p>\n

So it’s not a matter of IF, but a matter of when your<\/b> hard drive will fail. Being prepared can save you a lot of grief – and money.<\/p>\n

If you use your computer for business, you absolutely, positively HAVE to have backup – and use it regularly. In fact, a good measure of how often you should back-up your data is to ask yourself “How much data can I afford to lose?”<\/p>\n

One day? One week? One month? Whatever your loss comfort zone is, you need to back-up at least that often.<\/p>\n

What are your options?<\/b><\/p>\n

The easiest way to back up your data is to simple back up to another hard drive. I back-up regularly to a second local drive. That protects data from everything except fire or theft.<\/p>\n

To achieve fire and theft protection, I also back-up to a portable hard drive, which I then place in a fire-proof box in an off-site location. This requires me to do two manual backups, but I do them regularly so I am always covered.<\/p>\n

A better way to do off-site back-up is by using a service to store your files remotely. Choose this service carefully as if your off-site back-up company goes out of business, you may lose your data.<\/p>\n

And since many off-site backup services use proprietary encryption, even if you somehow rescued the data, it may be unusable.<\/p>\n

Using a reliable service that has been around for a while is the best bet. Here are a few of the better known backup services:<\/p>\n

Carbonite<\/a>
\nMozy<\/a>
\nIronMountain<\/a><\/p>\n

PC Magazine did an article on The Best Online Backup Services Roundup<\/i><\/b><\/a> in 2008 and it is still worth a read. <\/p>\n

Macintosh users may be interested in this article on using TimeMachine to back-up to your MobileMe account<\/a>.<\/p>\n

There is a discussion here<\/a> on using Amazon’s AWS as an off-site back-up storage solution. Storing data on AWS is inexpensive, and it is a great solution for many file storage and download issues, but the system for using it for off-site data storage so is somewhat clunky and the degree of difficulty may put some folks off.<\/p>\n

Bottom line is that it is much cheaper to preserve and back-up data than it is to retrieve it from a crashed drive. There are a lot of data recovery services that can help you if it already too late, but if you have the choice, back-up and save hundreds of dollars.<\/p>\n

No matter what you use to accomplish it, backing up you data is crucial and you need to start today if don’t back-up now. That MBTF number is an average – your hard drive could quit a lot sooner that the number indicates. Don’t get caught without backup.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today’s blog post is not so much about how to market manufactured housing online as it is about saving your precious marketing data from being lost. Yesterday, I had a call from a client whose hard drive hard recently crashed and had to be replaced. In addition to all of the time-consuming chores associated with …<\/p>\n

When it comes to data, loss can be fatal<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[28,102,109,110,112,111],"yoast_head":"\nWhen it comes to data, loss can be fatal - The Cutting Edge of Manufactured Home Marketing & Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/when-it-comes-to-data-loss-can-be-fatal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When it comes to data, loss can be fatal - The Cutting Edge of Manufactured Home Marketing & Sales\" \/>\n<meta property=\"og:description\" content=\"Today’s blog post is not so much about how to market manufactured housing online as it is about saving your precious marketing data from being lost. 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