{"id":1325,"date":"2011-12-10T14:55:50","date_gmt":"2011-12-10T19:55:50","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=1325"},"modified":"2011-12-12T11:36:03","modified_gmt":"2011-12-12T16:36:03","slug":"what-comes-before-marketing-and-selling","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/what-comes-before-marketing-and-selling\/","title":{"rendered":"What comes before marketing and selling?"},"content":{"rendered":"<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><font color=\"#000000\"><span style=\"background: transparent\">Before marketing, before selling, comes planning and something that is so important that it can&#39;t be over-emphasized. It is &quot;The Attitude Check.&quot;<\/span><\/font><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/december-2011\/119-personal-reflections-motivation-and-inspiration\/2207-rear-view-mirror\"><br \/>\n\t<\/a><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><font color=\"#000000\"><span style=\"background: transparent\">I&#39;ve seen great systems messed up by someone with a lousy attitude. I&#39;ve seen mediocre systems soar due to good attitudes. I&#39;ll bet if you think about it, you have too.<\/span><\/font><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><br \/>\n\t<\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><font color=\"#000000\"><span style=\"background: transparent\">There are good reasons why we have:<\/span><\/font><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><br \/>\n\t<\/span><\/span><\/div>\n<ul>\n<li>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/december-2011\/119-personal-reflections-motivation-and-inspiration\/2204-zigon-the-immigrants-attitude-for-american-success\"><font color=\"#000000\"><span style=\"background: transparent\">Zig Ziglar<\/span><\/font><\/a><\/span><\/span><\/div>\n<\/li>\n<li>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/december-2011\/119-personal-reflections-motivation-and-inspiration\/2207-rear-view-mirror\"><font color=\"#000000\"><span style=\"background: transparent\">Greg McClanahan<\/span><\/font><\/a><\/span><\/span><\/div>\n<\/li>\n<li>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/november-2011\/2047-the-sales-journey-you-have-to-be-the-chosen-guide\"><font color=\"#000000\"><span style=\"background: transparent\">Mike Moore<\/span><\/font><\/a><\/span><\/span><\/div>\n<\/li>\n<li>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/INspiration\/\"><font color=\"#000000\"><span style=\"background: transparent\">The Inspiration Blog<\/span><\/font><\/a><\/span><\/span><\/div>\n<\/li>\n<\/ul>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><br \/>\n\t<\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><font color=\"#000000\"><span style=\"background: transparent\">And other writers and resources like that on our MHProNews.com. &quot;Attitudes determine your altitudes.&quot;<\/span><\/font><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><br \/>\n\t<\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><font color=\"#000000\"><span style=\"background: transparent\">Get the attitude right, and you see opportunities. Get the vision for the opportunities, and you we will solutions your competitors (who don&#39;t have good attitudes) will miss.<\/span><\/font><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><br \/>\n\t<\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><font color=\"#000000\"><span style=\"background: transparent\">Our author <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/november-2011\/2047-the-sales-journey-you-have-to-be-the-chosen-guide\">Mike Moore<\/a> (the other Mike Moore! \ud83d\ude09 talks about checking your intentions, to make sure they are good. The right intentions can set the tone for all that follows.<\/span><\/font><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><br \/>\n\t<\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><font color=\"#000000\"><span style=\"background: transparent\">Our writer <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/december-2011\/119-personal-reflections-motivation-and-inspiration\/2207-rear-view-mirror\">Greg McClanahan<\/a> has long shared stories that inspire and touch the heart. They tell us what good intentions look like, or what the consequences of bad or poor intentions can be. Keep in mind, Greg sells factory built homes! Think about it.<\/span><\/font><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><br \/>\n\t<\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><font color=\"#000000\"><span style=\"background: transparent\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/december-2011\/119-personal-reflections-motivation-and-inspiration\/2204-zigon-the-immigrants-attitude-for-american-success\">Zig Ziglar<\/a> talks about attitudes too, and giving yourself a &quot;check up from the neck up.&quot;<\/span><\/font><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><br \/>\n\t<\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><font color=\"#000000\"><span style=\"background: transparent\">Start with your attitude. I used to have a card on my desk that said, &quot;smile.&quot; It was a reminder to smile before I answered the phone. Over the years, it became a habit.<\/span><\/font><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><br \/>\n\t<\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><font color=\"#000000\"><span style=\"background: transparent\">Smile. Check your attitude. Check the attitude of your team.<\/span><\/font><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><br \/>\n\t<\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><font color=\"#000000\"><span style=\"background: transparent\">Feed your team good attitude building information, and everything else in marketing and sales that you do will prosper. ##<\/span><\/font><\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><br \/>\n\t<\/span><\/span><\/div>\n<div align=\"LEFT\" style=\"margin-bottom: 0in; background: transparent; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 2; orphans: 2; text-decoration: none; page-break-before: auto; page-break-after: auto\">\n<p style=\"margin-bottom: 0in; \"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><span class=\"Apple-style-span\" style=\"line-height: normal; \">post by<font color=\"#000000\"><span style=\"font-style: normal; \"><br \/>\n\t\tL. A. &quot;Tony&quot; Kovach, MHM<\/span><\/font><\/span><\/span><\/span><\/p>\n<p style=\"margin-bottom: 0in; widows: 2; orphans: 2; \"><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><span class=\"Apple-style-span\" style=\"line-height: normal; \"><font color=\"#000000\"><span style=\"font-style: normal; \"><a href=\"http:\/\/www.mhpronews.com\/\" target=\"_blank\">www.MHProNews.com<\/a>&nbsp;&nbsp;<br \/>\n\t\t<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/\" target=\"_blank\">www.MHMarketingSalesManagement.com<\/a>&nbsp; or&nbsp;<a href=\"http:\/\/www.mhmsm.com\/\" target=\"_blank\">www.MHMSM.com<\/a>&nbsp;<br \/>\n\t\t<\/span><\/font><font color=\"#000000\"><i><b>Innovation &ndash; Information &ndash; Inspiration for Industry Professionals<\/b><\/i><\/font><font color=\"#000000\"><span style=\"font-style: normal; \">&nbsp;<\/span><\/font><\/span><\/span><\/span><\/p>\n<p><span style=\"font-family:tahoma,geneva,sans-serif;\"><span style=\"font-size:10px;\"><span class=\"Apple-style-span\" style=\"line-height: normal; \"><font color=\"#000000\">Office &#8211; 815-270-0500<br \/>\n\t\t<a href=\"mailto:latonyk@gmail.com\" target=\"_blank\">latonyk@gmail.com<\/a>&nbsp;or&nbsp;<a href=\"mailto:tony@mhmsm.com\" target=\"_blank\">tony@mhmsm.com<\/a><br \/>\n\t\t<a href=\"http:\/\/www.linkedin.com\/in\/latonykovach\" target=\"_blank\">http:\/\/www.linkedin.com\/in\/latonykovach<\/a>&nbsp;<\/font><\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Before marketing, before selling, comes planning and something that is so important that it can&#39;t be over-emphasized. It is &quot;The Attitude Check.&quot; I&#39;ve seen great systems messed up by someone with a lousy attitude. I&#39;ve seen mediocre systems soar due to good attitudes. I&#39;ll bet if you think about it, you have too. There are &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/what-comes-before-marketing-and-selling\/\"> <span class=\"screen-reader-text\">What comes before marketing and selling?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[684,678,688,687,143,690,691,685,686,692,44,682,33,681,683,689,39,679,680],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What comes before marketing and selling? - The Cutting Edge of Manufactured Home Marketing &amp; Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/what-comes-before-marketing-and-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What comes before marketing and selling? - The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"Before marketing, before selling, comes planning and something that is so important that it can&#039;t be over-emphasized. It is &quot;The Attitude Check.&quot; I&#039;ve seen great systems messed up by someone with a lousy attitude. I&#039;ve seen mediocre systems soar due to good attitudes. I&#039;ll bet if you think about it, you have too. There are &hellip; What comes before marketing and selling? 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It is &quot;The Attitude Check.&quot; I&#39;ve seen great systems messed up by someone with a lousy attitude. I&#39;ve seen mediocre systems soar due to good attitudes. I&#39;ll bet if you think about it, you have too. There are &hellip; What comes before marketing and selling? 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