{"id":1286,"date":"2011-11-27T16:32:06","date_gmt":"2011-11-27T21:32:06","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=1286"},"modified":"2011-11-27T16:42:13","modified_gmt":"2011-11-27T21:42:13","slug":"advertising-and-marketing-during-tough-economic-times","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/advertising-and-marketing-during-tough-economic-times\/","title":{"rendered":"Advertising and marketing during tough economic times."},"content":{"rendered":"


\n<\/span><\/span><\/p>\n

Oftentimes the things that get cut during a downturn are advertising, training and other items like ‘research and development.’ \u00a0But is that truly a wise strategy?<\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/p>\n


\n<\/em><\/strong><\/span><\/span><\/span><\/p>\n

Chevrolet, Proctor and Gamble (P&G) and the cigarette company wars during the depression era demonstrated time and again the power of advertising in a down market. \u00a0Those firms and others who shewdly invested more in ads, repeatedly advanced past their rivals.<\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/p>\n

\"Henry_Ford's_Model_T_-_credit_wikimedia_commons,_posted_on_MHProNews.com_Cutting_Edge_of_Online_Marketing_Blog_\"<\/a><\/em><\/span><\/span><\/p>\n

Ford’s Model T revolutionized the automobile market. \u00a0But copious and shrewd advertising by Chevy
\nhelped them pass Ford in sales during the depression era.<\/em><\/span><\/span><\/p>\n


\n<\/span><\/span><\/p>\n

“A man who stops advertising to save money,<\/em><\/strong><\/span><\/span><\/span><\/p>\n

is like a man who stops the clock to save time.”<\/em><\/strong>\u00a0\u2013\u00a0Henry<\/span>\u00a0Ford<\/span><\/span><\/span><\/span><\/p>\n

\n

In today’s challenged economy, McDonald’s is one of the biggest advertisers, and they are also the runaway leader (and are profiting) in their niche of the food service (restaurant\/fast food) industry. \u00a0<\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/p>\n

During the recent sizable boost in business for Black Friday, didn’t you see a strong pre-sales launch, online, in print and other broadcast mediums? Do you see a direct correlation between ads\/marketing and those Black Friday rise in sales?<\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/p>\n

Turning to our own manufactured housing industry, Is it a coincidence that Clayton Homes is #1, and that they too invest more in ads and marketing (online, print, signage and broadcast) than their rivals? \u00a0To be sure, there are other factors that make Clayton Homes the Industry’s leader, but the point is that time and again smart advertising and marketing pays off with a good return on investment.<\/span><\/span><\/span><\/span><\/p>\n


\n<\/span><\/span><\/p>\n

One key is the word ‘smart.’ \u00a0This is not about just tossing dollars at ads, and hoping for growth. \u00a0You have to have a sound, complete plan and then execute it. \u00a0You have to line up the people\/talent and resources needed to advance your firm. \u00a0See the check list for planning in today’s Masthead blog<\/a> post. # #<\/span><\/span><\/span><\/span><\/p>\n

\n

post written by<\/em><\/span><\/p>\n

L. A. ‘Tony’ Kovach
\nhttp:\/\/www.linkedin.com\/in\/latonykovach
\n<\/a>tony@mhmsm.com or phone 815-270-0500<\/span>
\n<\/span><\/p>\n

\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Oftentimes the things that get cut during a downturn are advertising, training and other items like ‘research and development.’ \u00a0But is that truly a wise strategy? Chevrolet, Proctor and Gamble (P&G) and the cigarette company wars during the depression era demonstrated time and again the power of advertising in a down market. \u00a0Those firms and …<\/p>\n

Advertising and marketing during tough economic times.<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":1289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[671,667,669,672,132,670,170,576,673,29,668],"yoast_head":"\nAdvertising and marketing during tough economic times. - The Cutting Edge of Manufactured Home Marketing & Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/advertising-and-marketing-during-tough-economic-times\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising and marketing during tough economic times. - The Cutting Edge of Manufactured Home Marketing & Sales\" \/>\n<meta property=\"og:description\" content=\"Oftentimes the things that get cut during a downturn are advertising, training and other items like ‘research and development.’ \u00a0But is that truly a wise strategy? 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Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/advertising-and-marketing-during-tough-economic-times\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cutting Edge of Manufactured Home Marketing & Sales\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-27T21:32:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-11-27T21:42:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/11\/Henry_Fords_Model_T_-_credit_wikimedia_commons_posted_on_MHProNews.com_Cutting_Edge_of_Online_Marketing_Blog_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"415\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MHProNews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MHProNews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#organization\",\"name\":\"MHProNews\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"contentUrl\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"width\":658,\"height\":284,\"caption\":\"MHProNews\"},\"image\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#website\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"name\":\"The Cutting Edge of Manufactured Home Marketing & Sales\",\"description\":\"on MHProNews.com\",\"publisher\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/advertising-and-marketing-during-tough-economic-times\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/advertising-and-marketing-during-tough-economic-times\/\",\"name\":\"Advertising and marketing during tough economic times. - 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