{"id":1117,"date":"2011-10-06T17:46:32","date_gmt":"2011-10-06T21:46:32","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=1117"},"modified":"2011-10-06T17:46:55","modified_gmt":"2011-10-06T21:46:55","slug":"6-pillars-of-manufactured-housing-promotion-%e2%80%93-book-review","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/6-pillars-of-manufactured-housing-promotion-%e2%80%93-book-review\/","title":{"rendered":"6 Pillars of Manufactured Housing Promotion \u2013 Book Review"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Chris Nicely is a veteran of manufactured housing marketing and sales. &nbsp;He comes from a strong background, hailing from the current leading firm, Clayton Homes&#39; retail division.<\/p>\n<p>If you are looking to increase your sales, consider the topics in Chris&#39; new e-book:<\/p>\n<p><em><strong>Pillars of Promotion. 6 Ways to Drive Traffic and Sell More<\/strong><\/em><\/p>\n<p style=\"text-align: center; \"><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/6-pillars-of-manufactured-housing-promotion-%e2%80%93-book-review\/1_pillars_of_promotion_e-book_cover_chris_nicely\/\" rel=\"attachment wp-att-1118\"><img loading=\"lazy\" alt=\"1_Pillars_of_Promotion_e-book_cover_Chris_Nicely posted on MHMSM.com MHProNews.com\" class=\"size-full wp-image-1118\" height=\"408\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/10\/1_Pillars_of_Promotion_e-book_cover_Chris_Nicely.png\" title=\"1_Pillars_of_Promotion_e-book_cover_Chris_Nicely\" width=\"315\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/10\/1_Pillars_of_Promotion_e-book_cover_Chris_Nicely.png 315w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/10\/1_Pillars_of_Promotion_e-book_cover_Chris_Nicely-116x150.png 116w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/10\/1_Pillars_of_Promotion_e-book_cover_Chris_Nicely-115x150.png 115w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/a><\/p>\n<p>Why should you get this e-book? &nbsp;Let&#39;s let Chris answer that in his own words:&nbsp;<\/p>\n<p>&quot;The challenge of today&rsquo;s economy implores every business person to revisit their strategies and employ proven and newly developed tactics to drive traffic and sell more. It is not easy. And clever sayings and motivational posters do little to right the direction of business.<\/p>\n<p>What makes a difference is the willingness to listen, adapt and work smarter than the competition. Today, results are not always achieved by doing what has been successful in the past, but rather by taking the best from the stable of experience and marrying them with the application of new technology and media.&quot;<\/p>\n<p>Here are the topics covered:<\/p>\n<p>&nbsp;<\/p>\n<p>Chapter 1: Curb Appeal&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip; 6<\/p>\n<p>Chapter 2 : Web Presence&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&#8230; 15<\/p>\n<p>Chapter 3 : Advertising&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;.. 26<\/p>\n<p>Chapter 4 : Kick Down Signs&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;. 33<\/p>\n<p>Chapter 5 : Email&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&#8230;. 38<\/p>\n<p>Chapter 6 : Promotions&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;. 43<\/p>\n<p>Conclusion&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;.. 48<\/p>\n<p>About the Author&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;&hellip;.. 50<\/p>\n<p>&nbsp;<\/p>\n<p>Well written, and you can breeze through this in a single sitting.<\/p>\n<p>Be prepared to be surprised! &nbsp;<\/p>\n<p>We think we are pretty darn good at marketing &ndash; on and off line &#8211; here at MH Marketing Sales Management &ndash; MHMSM.com. &nbsp;I found real gems in this book. &nbsp;Reminders of what works, and some good ideas worth trying. &nbsp;If you make one more sale a month, due to this book, you&#39;ll be thanking us for this book review, and far more important, you will be thanking author Chris Nicely for writing!<\/p>\n<p>For more information, please email the author at: <a href=\"http:\/\/mailto:cnicely929@aol.com\">cnicely929@aol.com<\/a> # #<\/p>\n<p>&nbsp;<\/p>\n<p><em>L.A. &#39;Tony&#39; Kovach is the publisher and marketing director of MHMSM.com. &nbsp;He also does contract marketing, sales and management, turn around and growth services for MH industry professionals and companies. &nbsp;See his LinkedIn profile at: <a href=\"http:\/\/linkedin.com\/in\/latonykovach\">linkedin.com\/in\/latonykovach<\/a>. &nbsp;Contact Tony at 847-730-3692, cell 832-689-1729 or by email at <a href=\"http:\/\/mailto:tony@mhmsm.com\">tony@mhmsm.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Chris Nicely is a veteran of manufactured housing marketing and sales. &nbsp;He comes from a strong background, hailing from the current leading firm, Clayton Homes&#39; retail division. If you are looking to increase your sales, consider the topics in Chris&#39; new e-book: Pillars of Promotion. 6 Ways to Drive Traffic and Sell More Why &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/6-pillars-of-manufactured-housing-promotion-%e2%80%93-book-review\/\"> <span class=\"screen-reader-text\">6 Pillars of Manufactured Housing Promotion \u2013 Book Review<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":1118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[582,584,583,575,170,576,29,585],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Pillars of Manufactured Housing Promotion \u2013 Book Review - The Cutting Edge of Manufactured Home Marketing &amp; Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/6-pillars-of-manufactured-housing-promotion-\u2013-book-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Pillars of Manufactured Housing Promotion \u2013 Book Review - The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Chris Nicely is a veteran of manufactured housing marketing and sales. &nbsp;He comes from a strong background, hailing from the current leading firm, Clayton Homes&#039; retail division. If you are looking to increase your sales, consider the topics in Chris&#039; new e-book: Pillars of Promotion. 6 Ways to Drive Traffic and Sell More Why &hellip; 6 Pillars of Manufactured Housing Promotion \u2013 Book Review Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/6-pillars-of-manufactured-housing-promotion-\u2013-book-review\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-06T21:46:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-10-06T21:46:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/10\/1_Pillars_of_Promotion_e-book_cover_Chris_Nicely.png\" \/>\n\t<meta property=\"og:image:width\" content=\"315\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MHProNews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MHProNews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#organization\",\"name\":\"MHProNews\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"contentUrl\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"width\":658,\"height\":284,\"caption\":\"MHProNews\"},\"image\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#website\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"name\":\"The Cutting Edge of Manufactured Home Marketing &amp; 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