{"id":1100,"date":"2011-09-25T18:07:53","date_gmt":"2011-09-25T22:07:53","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=1100"},"modified":"2011-09-28T19:34:21","modified_gmt":"2011-09-28T23:34:21","slug":"warren-buffetts-advice-to-manufactured-housing","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/warren-buffetts-advice-to-manufactured-housing\/","title":{"rendered":"Warren Buffett’s advice to Manufactured Housing"},"content":{"rendered":"
When Warren Buffett speaks, people listen. We recently posted a video interview with Warren that had many insightful statements and quotable quotes.  Perhaps none is more important than this pearl from the Sage of Omaha, who told Clayton Homes' CEO:<\/font><\/div>\n
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“Kevin, it seems like the problem of your industry is resale.” <\/font><\/em><\/strong><\/div>\n
– Warren Buffett<\/font><\/div>\n
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Another key statement in this video was the need for an industry image campaign.  While months and years have clicked by, we have no campaign in action – yet.<\/font><\/div>\n
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But we do have a plan that addresses Warren Buffett's critical insight along with Kevin Clayton's own statement that we need an image\/marketing campaign.<\/font><\/div>\n
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Let's be clear.  Neither Messers. Buffett or Clayton have been informed of the details of the MH Alliance\/Phoenix Project<\/a> by it's proponents, so we are NOT saying the endorse the plan itself. <\/font><\/div>\n
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What we are saying is that these leaders see the clear need for such a plan!  <\/font><\/div>\n
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And as a survey of the landscape of the MH World reveals, no other plan is being promoted at this time.  There is a grass roots level advancement of understanding and support for the MH Alliance\/Phoenix Plan building.  <\/font><\/div>\n
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That the K<\/a>evin Clayton video<\/a> post last week was a hit is beyond a doubt.  Only one person privately questioned it's wisdom, while there were overwhelmingly positive comments, both private and public.  There was also the most sincere form of flattery- imitation! – when others took our lead and posted or linked to the Kevin Clayton Interview too.<\/font><\/div>\n
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First a Dream<\/font><\/strong><\/div>\n
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The Kevin Clayton video <\/a>naturally touches on Jim Clayton's book more than once.  First a Dream is in part a rags to riches tale, part of the grand possibility that makes America a great country.  I've spent some time this week with business pros who have that dream.  It is a critical part of success.<\/font><\/div>\n
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The Dream – a vision or a goal backed by a plan, needed resources and sound actions – leads to it's realization. The Dream is what draws people to America, and keeps us as one of the wealthiest countries on earth.  <\/font><\/div>\n
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Before coming to California, I took a taxi ride in Texas with a man from Bangladesh at the wheel.  He has been in the U.S. for over 20 years.  He said he came with virtually nothing, but in 4 hours of arrival he had a job picking crops in Michigan.  With hard work and the dream, he put his 4 children through college and has a nice home in the Fort Worth area. This man shared how MDs and engineers are his offspring.  He said in America, anyone willing to work can succeed.<\/font><\/div>\n
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First, the Dream.  Then, action!<\/font><\/div>\n
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Many of you reading this are not part of a national company owned by someone else.  You own or work for an Independent manufactured housing business who began with a dream.  <\/font><\/div>\n
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Elitism exists in the U.S., no doubt.  But elitism is not what made us a country of innovators and success stories.<\/font><\/div>\n
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Would you agree with those who may argue that we all have to get "knighted" by the "powers that be?" <\/font><\/div>\n
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Or are we indeed the land of the free and the brave! Where a woman or man can have a dream – a plan – and then does what it takes to make it come to pass.<\/font><\/div>\n
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Individually and collectively, we need to look at the wisdom that Berkshire Hathaway's leader has offered our Industry:  <\/font><\/div>\n
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“Kevin, it seems like the problem of your industry is resale.”<\/strong><\/em>
\n\t– Warren Buffett<\/font><\/div>\n
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But the reverse is also true!<\/font><\/div>\n
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We can fix the resale issue, and thus profit from it.  The lack of a resale marketing system for manufactured housing, especially chattel MH, is a key road block for more and better lending.  The lack of an effective resale mechanism is a road block to attracting more upscale customers.<\/font><\/div>\n
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We can fix the image issue, and thus profit from it.<\/font><\/div>\n
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We welcome associations and companies large, small and in between on this quest to fix what ails manufactured housing. <\/font><\/div>\n
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We don't need to wait for the big boys, but we certainly welcome their or any other MH Pros involvement in a doable plan for Industry turn-around and revitalization.  To learn more about the MH Alliance, please send <\/font>tony@mhmsm.com<\/u><\/font><\/a> an email with MH Alliance in the subject line, and we will include you in an upcoming GoToMeeting (small group webinar) briefing.  <\/font><\/div>\n
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Who says we need to fix the resale and image issues?  Warren Buffett.  Myself and many others, we just happen to agree on this point.  ##<\/font><\/div>\n
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post by<\/div>\n
L. A. "Tony" Kovach<\/div>\n
http:\/\/www.linkedin.com\/in\/latonykovach<\/a> <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

When Warren Buffett speaks, people listen. We recently posted a video interview with Warren that had many insightful statements and quotable quotes.  Perhaps none is more important than this pearl from the Sage of Omaha, who told Clayton Homes' CEO:   “Kevin, it seems like the problem of your industry is resale.” – Warren Buffett …<\/p>\n

Warren Buffett’s advice to Manufactured Housing<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nWarren Buffett's advice to Manufactured Housing - The Cutting Edge of Manufactured Home Marketing & Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/warren-buffetts-advice-to-manufactured-housing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warren Buffett's advice to Manufactured Housing - The Cutting Edge of Manufactured Home Marketing & Sales\" \/>\n<meta property=\"og:description\" content=\"When Warren Buffett speaks, people listen. We recently posted a video interview with Warren that had many insightful statements and quotable quotes.  Perhaps none is more important than this pearl from the Sage of Omaha, who told Clayton Homes' CEO:   “Kevin, it seems like the problem of your industry is resale.” – Warren Buffett … Warren Buffett’s advice to Manufactured Housing Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/warren-buffetts-advice-to-manufactured-housing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cutting Edge of Manufactured Home Marketing & Sales\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-25T22:07:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-09-28T23:34:21+00:00\" \/>\n<meta name=\"author\" content=\"MHProNews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MHProNews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#organization\",\"name\":\"MHProNews\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"contentUrl\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"width\":658,\"height\":284,\"caption\":\"MHProNews\"},\"image\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#website\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"name\":\"The Cutting Edge of Manufactured Home Marketing & Sales\",\"description\":\"on MHProNews.com\",\"publisher\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/warren-buffetts-advice-to-manufactured-housing\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/warren-buffetts-advice-to-manufactured-housing\/\",\"name\":\"Warren Buffett's advice to Manufactured Housing - 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