{"id":105,"date":"2010-04-11T14:18:54","date_gmt":"2010-04-11T18:18:54","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=105"},"modified":"2010-04-11T23:20:52","modified_gmt":"2010-04-12T03:20:52","slug":"social-networking-vs-search-engine-marketing-what-should-you-be-doing","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/social-networking-vs-search-engine-marketing-what-should-you-be-doing\/","title":{"rendered":"Social networking vs. search engine marketing &#8211; what should you be doing?"},"content":{"rendered":"<p>I was putting this post together for readers of my Local Business Marketing blog at BobStovall.com when I realized how important these stats are for retailers, developers, community owners and anyone in the MH industry who do business on a local level. So here it is. It&#8217;s a quick read but carries a small wealth of information.<\/p>\n<p><i>&#8220;Ten years ago, your marketing effectiveness was a function of your wallet. Today, its a function of the width of your brain<\/i>&#8221; &#8211; B. Halligan<\/p>\n<p>Recently Microsoft gathered some numbers on Internet usage and here is what they found:<\/p>\n<ul>\n<li>86% of searchers start at a major search engine when shopping online.<\/li>\n<li>Even when consumers plan to purchase offline, they often go online first.<\/li>\n<li>42% of retail sales in 2009 were online or &#8220;web-influenced&#8221;.<\/li>\n<li>$917 billion in US sales were &#8220;web-influenced&#8221;.<\/li>\n<li>63% of consumers use the internet to find local businesses.<\/li>\n<li>44% of local businesses have a web site.<\/li>\n<li>50% use search engines first for local business information.<\/li>\n<li>24% use the Yellow Pages first.<\/li>\n<\/ul>\n<p>Which Search Engines are the most important?<\/p>\n<ul>\n<li>Google: 49.2%<\/li>\n<li>Yahoo: 23.8%<\/li>\n<li>MSN\/Bing: 9.6%<\/li>\n<li>AOL: 6.3%<\/li>\n<li>Ask: 2.6%<\/li>\n<li>Others: 8.5%<\/li>\n<\/ul>\n<p>By being properly optimized for and indexed by Google, Yahoo and Bing, you&#8217;ve covered 82.6% of all online searches.<\/p>\n<p>How important is it for your local business to be found in a search on one of the top search engines?<\/p>\n<p>The Internet has 1.2 billion users world-wide<\/p>\n<p>Facebook has 350 million user accounts<\/p>\n<p>Twitter has 17 million user accounts<\/p>\n<p>LinkedIn has <s>35<\/s> 65 million user accounts<\/p>\n<p>FourSquare has 1 million user accounts<\/p>\n<p>So even the incredibly popular Facebook only accounts for 29% of Internet users, an astonishing number in it&#8217;s own right, but it still leaves 71% of Internet users unaccounted for. Would you bar 71% of customers from your business?<\/p>\n<p>Social networking is an important part of marketing online, but it is <i>in addition to<\/i>, not <i>in place of<\/i> search engine marketing, whether using Search Engine Optimization or Pay-per-Click advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was putting this post together for readers of my Local Business Marketing blog at BobStovall.com when I realized how important these stats are for retailers, developers, community owners and anyone in the MH industry who do business on a local level. So here it is. It&#8217;s a quick read but carries a small wealth &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/social-networking-vs-search-engine-marketing-what-should-you-be-doing\/\"> <span class=\"screen-reader-text\">Social networking vs. search engine marketing &#8211; what should you be doing?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,17,11],"tags":[28,55,29,82,83,81,80,79,64],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social networking vs. search engine marketing - what should you be doing? - The Cutting Edge of Manufactured Home Marketing &amp; Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/social-networking-vs-search-engine-marketing-what-should-you-be-doing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social networking vs. search engine marketing - what should you be doing? - The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"I was putting this post together for readers of my Local Business Marketing blog at BobStovall.com when I realized how important these stats are for retailers, developers, community owners and anyone in the MH industry who do business on a local level. So here it is. It&#8217;s a quick read but carries a small wealth &hellip; Social networking vs. search engine marketing &#8211; what should you be doing? 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