“It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.” That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée …
Marketing & Sales 101 – Be Where Your Target Audience Is Read More »
You’re here for good reasons. To learn, grow, earn and return. In Merchants and Crusaders, we described why it makes sense to do business with us. 800 words could be summed up for marketers this way. We’re #1. We have the best and biggest B2B audience of its kind in the industry. B2C, we provide …
B2B and B2C Manufactured Housing Marketing, Sales, and Management Read More »
The right types of story telling will increase sales. Marketing and selling a big ticket item like a manufactured home often includes financing. In the Dodd-Frank/CFPB era, there are many things that you as a retailer or community can’t say or do, but that we as trade media can accomplish legitmately as part of an …
Manufactured Home Financing, Video and Story Telling Read More »
There are two ways to earn more in 2016 selling manufactured homes (MH) or filling vacant MH sites. There is 1) trial and error, groping for ways to improve marketing and sales performance. Then there is 2) leveraging other’s knowledge, expertise and experience to shorten the learning curve, and advance your business or career more …
Every savvy marketer knows that your choice of words matter. Any thinking, successful sales pro should knows that too. It stands to reason that management should also be aware of that reality. Sadly, we see widespread evidence that much if not most of MH fails to grasp a truth uttered by no less a figure …
Words Matter – Mobile, Trailer vs. Manufactured Home Marketing, Sales and Management Read More »
