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Boston Globe Editorial on Manufactured and Modular Homes Solving Affordable Housing Crisis, Revisited

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In a Boston Globe  Editorial dated June 1, 2014, one of the nation’s largest newspapers’ digital edition carried the following article, which advocated for manufactured and modular housing to be used in their city. We’ll share the entire column, under fair use guidelines, and then comment at the end. Their headline and article (from their …

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Words Matter – Mobile, Trailer vs. Manufactured Home Marketing, Sales and Management

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Every savvy marketer knows that your choice of words matter. Any thinking, successful sales pro should knows that too. It stands to reason that management should also be aware of that reality.  Sadly, we see widespread evidence that much if not most of MH fails to grasp a truth uttered by no less a figure …

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