TV

Netflix Killing HBO, TV = a MH Marketing Opportunity

Image Credit - Google-netflix

Re/code and Business Insider recently broadened the competitive look between Netflix and HBO, with these provocative headlines. Image Credit – Google. This is hardly a new thought. Cable has been killing broadcast TV for years. Now, the Internet is transforming video viewing too. Recall this article from last year? http://www.mhpronews.com/home/featured-articles/march-2015/7118-youtube-says-90-of-web-will-be-video-manufactured-home-videos-with-news-interviews-that-move-infuse-and-amuse Broadcast TV has been dying, …

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Is Content Marketing in Business 2 Business Marketing the New King?

10.28.2011_HiveFire_Marketing_survey_results posted on MHMSM.com

Entrepreneur recently cited a study by HiveFire, a Cambridge, Massachusetts based internet marketing software company. The topic was fascinating and I believe there was some good takeaways from HiveFire's report. That said, in reviewing the study, it brought to mind the following fabled quote: "There are three kinds of lies: lies, damned lies and statistics.”  – …

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