We’ll begin with a punchline – a not the – punchline. Then this article will provide some context for that punchline – the reasons why it should be taken seriously. That context will be followed by facts that virtually every experienced manufactured home professional will have to agree is accurate. Then, we’ll hit additional punch …
“It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life.” That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession – but it is truer for manufactured housing than most realize. Here’s another pensée …
Marketing & Sales 101 – Be Where Your Target Audience Is Read More »
The MH Industry’s ongoing need for an integrated approach to marketing, sales and PEP was on full display during the NY Housing Association’s annual meeting. As is common in association functions, legal and legislative updates, business meetings and event sponsors were on the agenda. New homes were available for members and the pubic to tour. …
Let’s begin to answer that headline query with another question; who in America needs housing? If you answered ‘everyone,’ we are taking a step in the right direction. Let me be clear. We won’t sell everyone. Not yet, anyway! But if we position your sales operation to become a housing option that is respected and …
Who should be Manufactured Housing’s Target Audience? Read More »
We are going to keep today short and sweet, from utter necessity (I’ve got a flight to catch!). What makes marketing and selling MH so different? First, step back and take a look from 40,000 feet. If I told you I had a car that sold for 25-50% less than a comparable new car, and …
