It is amazing that so many in the manufactured housing industry are stuck selling homes priced under $30,000. Don't get me wrong! Any sale that fills a vacant home/site or moves another home out of a street retailer's inventory is good. But until the majority of communities and retailers learn how to selling homes priced …
I was listening one Sunday to a motivated golfer. He was maybe 30ish and clearly wanted to be good at the game. So he took lessons. Afterward all the lessons, he went out for a round and began by thinking about all of the things he was supposed to do. He thought about: his stance, …
This may seem to be a rather odd question at first for a marketing and sales blog. But for many sales pros, you will get the importance, value – and even fun – of this question right away. What is Sales? There are a number of definitions possible to the word “selling” or “sales.” What …
Manufactured homes. We are affordable quality housing. This doesn’t have to be rocket science. Yet way too many in our great industry are in search of simple and effective marketing messages. Let’s look at the cold, hard – yet amazing – facts. Let’s stop and think. Every month, there are over 4 million searches done …
Last Thursday, I posted a video from WordPress.tv, Selling with a Blog that featured Howard Howell’s presentation at WordCamp Seattle 2011. In it, Howard gives his reasons why he thinks using a blog to sell whatever it is you sell is a good idea. I agree with Howard that using a blog to sell whatever …
