Short answer to the headline question, yes! With your attention and curiosity clearly up, let's tell you exactly what this metaphor means in practical terms when selling manufactured homes. Many people look at sales training as a way of manipulating a customer. If that is what the trainer, the owner or sales person thinks, then …
Can Learning to Dance Increase Manufactured Housing Sales? Read More »
Did you know… that professional selling is more than just 'telling?' that in the right circumstances, your prospect wants to be 'sold?' that good selling is not something you do TO someone, it is something you do WITH and FOR someone? that controlling someone in sales is just an illusion? Even in a society that …
The Cutting Edge of Marketing and Sales blog is not about industry politics, as interesting or important as some find that issue. Rather, as the name implies, it is about selling more homes. That happens when you get and stay focused on Marketing and Sales, without ignoring the political or other matters that impact your …
For those or us old enough to remember, sales was often viewed by millions as something you did to someone, rather than doing something for someone. Sales was seen – and taught – as a kind of manipulation. A person or a company wanted to manipulate their way into a sale, they did it via …
I was emailed a news story recently that really got my attention. I've done this, and I'll bet you have too, so maybe we can both learn from this other professional's 126 million dollar mistake experience. To protect the, ah, less than innocent, I'll paraphrase this story as follows. A company had a mid-level manager …
