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Selling $2,000 – $20,000 “Mobile Homes” vs. Selling $40,000 – $200,000+ Factory Built Homes

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It is amazing that so many in the manufactured housing industry are stuck selling homes priced under $30,000. Don't get me wrong! Any sale that fills a vacant home/site or moves another home out of a street retailer's inventory is good. But until the majority of communities and retailers learn how to selling homes priced …

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Scent of a Woman

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We aren't talking about the Al Pacino movie, or even the glories of women and their many perfumed scents. What we will discuss is the thought behind William Shakespeare's famous phrase, "A rose by any other name would still smell as sweet." Let's see the two paths manufactured housing pros need to consider and implement …

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