By definition, in any field of endeavor, there can only be one number one. In manufactured home marketing, that number one is MHProNews. Our would be, posturing rivals own data proves it. Which may explain why they don’t try to refute those claims, which are based upon their own data, which they have since stopped …
Just the Facts – Manufactured Home Marketing, Data, Engagement, and Being #1 Matters Read More »
Let’s be candid. You can say all kinds of great things about your business. But what matters more to a retail shopper is a testimonial. Its not that they won’t listen to you, but some studies suggest that the impact of a third party testimonial is 7 times to 8x greater than just your own …
Cash and Good Credit Customers Want EVIDENCE – Why MH Testimonials Matter Read More »
There are many ways that a person can present the facts. We happen to advocate telling the truth, in the best possible light. What does that mean with video? How do you approach filling spaces in vacant MHCs, when there are an estimated 400,000 vacant manufactured home community sites from coast-to-coast? If you retail homes …
Video and The Challenge of Filling the Older Manufactured Home Community Read More »
Pop quiz time. Does financing influence the levels of manufactured housing sales? Of course it does. An objective thinker need not look farther than what happened in the site-built housing market in 2008 for evidence. Choke off lending, and conventional real estate crashed in value. The slow, painful climb back up for housing has in …
The Mouse that Roared – Media, Marketing, Financing, CFPB and Manufactured Housing Sales Read More »
We are going to keep today short and sweet, from utter necessity (I’ve got a flight to catch!). What makes marketing and selling MH so different? First, step back and take a look from 40,000 feet. If I told you I had a car that sold for 25-50% less than a comparable new car, and …
It is axiomatic that proven leaders are more listened to than 'losers,' and for good reasons. You can learn from anyone, we can learn from mistakes (our own or that of others), but performers often inspire others to greater performance. Which is perhaps why the high-flying Florida Manufactured Housing Association (FMHA) had rapidly rising Champion …
Champion Homebuilder’s Jack Lawless Points the way to Manufactured Housing Sales Growth Read More »
