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MH Growth Depends on 2 Things

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Let’s over-simplify and state the obvious. MH growth depends on 2 things: 1) enhanced performance by any given professional; and 2) greater acceptance, interest and demand for MH by the home buying public. Both of those 2 have what we could call education in common.  Each of those can be done on the personal, location, …

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Donald Trump, Marketing Lessons for Manufactured Housing from his Presidential Campaign

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A fascinating lesson for MH in marketing is coming from Donald Trump’s presidential campaign. Let’s set the stage by noting that The Donald is known for great: hotels, casinos, golf courses…real estate. He’s a one man brand, with clothing, etc. that bears the Trump name. He’s the author of Art of the Deal, spent years …

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MH Habit Forming!

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Perhaps you know the maxim, “First, you form your habits. Then your habits form you.” Whatever your profession, good habit formation – meaning good work disciplines – are a key to success. So why is it that so few in MH invest in training and team development?  Why do so few see the need for …

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