When something new pops up on the horizon, that isn’t always a signal that a professional should automatically jump on the bandwagon. Once something is taking root, then it makes more sense to jump in. For example, being on Facebook 10 years ago wasn’t as important as it became 5 years ago, or how much …
Trending – White Board Video Marketing, Manufactured Housing and You Read More »
Let’s over-simplify and state the obvious. MH growth depends on 2 things: 1) enhanced performance by any given professional; and 2) greater acceptance, interest and demand for MH by the home buying public. Both of those 2 have what we could call education in common. Each of those can be done on the personal, location, …
A fascinating lesson for MH in marketing is coming from Donald Trump’s presidential campaign. Let’s set the stage by noting that The Donald is known for great: hotels, casinos, golf courses…real estate. He’s a one man brand, with clothing, etc. that bears the Trump name. He’s the author of Art of the Deal, spent years …
Donald Trump, Marketing Lessons for Manufactured Housing from his Presidential Campaign Read More »
Perhaps you know the maxim, “First, you form your habits. Then your habits form you.” Whatever your profession, good habit formation – meaning good work disciplines – are a key to success. So why is it that so few in MH invest in training and team development? Why do so few see the need for …
