One of our newest videos on ManufacturedHomeLivingNews reminds industry professionals (and the public) that we have a great product and story to share. As fine a value as all our factory-built homes can be for various target markets, we still have to demonstrate the value! Staging a home is an important element in that process. What …
Do you like to watch movies? In 2008, Fox released their remake of the 1951 classic movie, the Day the Earth Stood Still. One of the key concepts in the movie is summed up in this thought, that people don’t change unless they are forced to do so. Without giving away the story’s punch line, …
People Don’t Change Unless Forced, The Day the MH Earth Stood Still… Read More »
We must learn to call things as they are. We ought to eschew the often hobbling lexicon of the politically correct in favor of inspirational realities that overcome failures in order to succeed. When Carly Fiorina was profiled by Brett Baer as a 2016 presidential hopeful, her story was that of a secretary who rose over time …
Failing to Succeed, Insurgency and Manufactured Housing Success Read More »
Trying to guess what a child's bike has to do with selling more manufactured and modular homes in 2015? If you're guess is something like falling off the bike, you may be a winner. Let me explain… Our son got a new bike for Christmas. He's almost 8 now, so he's excited! We go out …
Kid’s Bicycles, 3 tips for Selling more Manufactured Homes in 2015 Read More »
For some years, in approaching a project in marketing, sales, management or some combo thereof, I've used an approach that has served the companies well that this was put to work for: namely, SIB-KIS. See it Big Keep it Simple The first is as important as the second. Charlie "Tremendous" Jones and others taught me …
SIB-KIS and Your Manufactured Housing Sales Operation Read More »
Oftentimes the things that get cut during a downturn are advertising, training and other items like ‘research and development.’ But is that truly a wise strategy? Chevrolet, Proctor and Gamble (P&G) and the cigarette company wars during the depression era demonstrated time and again the power of advertising in a down market. Those firms and …
Advertising and marketing during tough economic times. Read More »
