Often people want to buy or do whatever it is they are thinking about or considering. Studies reflect the fact that many, perhaps the majority, of customers who come to your sales canter or MH Community are ‘half way there.’ They may not need much to make the purchasing decision. This is where the right …
MHPro Marketers! Have you heard? Content is King! Do you market B2B (business to business) to the MH Industry? Do you market B2C (business to consumer) with products or services with an MH connection? If so, then this column is for YOU. Let’s start with some examples, and then summarize the point at the end. …
MHPros+Content Marketing – Graphic & Facts Worth 1000 Words Read More »
We will have 3 different business-building seminars for retailers and communities who are coming to the 2016 Tunica Manufactured Housing Show. We routinely have a packed room – so come a few minutes early to get a seat! These are so popular, they are often SRO – Standing Room Only – Professional Seminars, Panels and …
There has been a flurry of activity around the 2016 Tunica Manufactured Housing Show. Management informs us that its a sellout! Which means that attendees who are coming will have some: 71 new model homes to see, dozens of services, suppliers and exhibitors you can compare side-by-side plus the free professional business-buildling and protecting education on …
Corporate, business and association leaders, please take note. Ron Thomas Sr., MMHF Chairman and RV MH Hall of Fame inductee, has talked about the hunger that exists for education among manufactured housing professionals. Indeed, MH state, regional or national trade associations – as well as private events – demonstrate that hunger that Ron Thomas Sr. …
There are many ways that a person can present the facts. We happen to advocate telling the truth, in the best possible light. What does that mean with video? How do you approach filling spaces in vacant MHCs, when there are an estimated 400,000 vacant manufactured home community sites from coast-to-coast? If you retail homes …
Video and The Challenge of Filling the Older Manufactured Home Community Read More »
