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For Individual Consideration or Group Discussion – Becoming a Manufactured Home Evangelist

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Analogies are a useful way to share a new, misunderstood, unique, or different concept. We’ll use a powerful insight based upon a widely understood analogy today to illustrate a professional point.   The common concept of ‘evangelization’ is a spiritual or religious one. Indeed, we will briefly examine that use of the term ‘evangelization,’ to see how – …

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Is Content Marketing in Business 2 Business Marketing the New King?

10.28.2011_HiveFire_Marketing_survey_results posted on MHMSM.com

Entrepreneur recently cited a study by HiveFire, a Cambridge, Massachusetts based internet marketing software company. The topic was fascinating and I believe there was some good takeaways from HiveFire's report. That said, in reviewing the study, it brought to mind the following fabled quote: "There are three kinds of lies: lies, damned lies and statistics.”  – …

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