Let’s state the obvious – advancing the MH industry and your place in it – Its all about good, persuasive storytelling. This isn’t something we just preach – in collaboration with others in operations like yours – we’ve been practicing it for years. Notice how each of these stories advances the MH industry, as well …
Common Sense Will Spur Manufactured Housing In Your Market! Read More »
A recent client-connected trip took me to Phoenix's Sky Harbor airport, so my travels also took me to what looked like their new rental car center. All of the major rental brands were there – Avis, Budget, Hertz, National – plus some that you seldom see or were new to me, such as Fox, Payless …
At the Manufactured Housing Institute (MHI) annual meeting, the Suppliers Division voted in favor of doing a creative MH industry image building project that would use Product Placement in videos. Video is hot online. The number two search engine right behind Google is YouTube! You can find YouTube videos on seemingly countless subjects. The MHI …
Manufactured Housing Institute – Suppliers Division – Product Placement Project Read More »
PiP for millions means 'Picture in Picture.' For association minded pros, when we see PiP we should think Protect Inform Promote. More than one manufactured housing association in recent years have been under budgetary assault. Many had have felt the pinch of falling shipments, just as businesses have, so in some cases associations went into …
For those or us old enough to remember, sales was often viewed by millions as something you did to someone, rather than doing something for someone. Sales was seen – and taught – as a kind of manipulation. A person or a company wanted to manipulate their way into a sale, they did it via …
The video below by AVG was designed to demonstrate the idea of strength in numbers. Its short and interesting! Once you’ve watched, then let’s finish up this brief thought provoker. Did it look to you like those tigers were stopped by tooth picks? We don’t have to be giants individually. When enough of us band …
Tigers vs. Toothpicks and Manufactured Housing Marketing Read More »
