Month: June 2015

No Power!

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If you have an electrical device with a plug in, and it’s just an inch away from an active electrical receptacle, what do you get? Answer, no power. If you have a football player who misses that long pass down field by an inch, and there is no defender able to catch him, how many …

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Videos, Marketing, Sales and Your Manufactured Housing’s Business’ Bottom Line

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An infographic can be worth a thousand words. This infographic below, courtesy of Syndacast, speaks volumes. We plan more information on the use of videos for our BIG upcoming July issue! But let me share a few quick points. Some of these facts will surprise readers, but they shouldn’t. 1) While many videos are short …

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The Mouse that Roared – Media, Marketing, Financing, CFPB and Manufactured Housing Sales

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Pop quiz time. Does financing influence the levels of manufactured housing sales? Of course it does. An objective thinker need not look farther than what happened in the site-built housing market in 2008 for evidence. Choke off lending, and conventional real estate crashed in value. The slow, painful climb back up for housing has in …

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