Month: April 2014

Marketing Lessons for Manufactured Housing? Forbes Reports Online Ad Revenue vs. Broadcast TV

credit-iab-report-posted-cutting-edge-marketing-sales-blog-mhpronews-com.png

On 4.10.2014, Robert Hof writing in Forbes colorfully reported that, “Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen.” Hof says that's due in part to the use of hand-held devices, such as tablets and smartphones, which …

Marketing Lessons for Manufactured Housing? Forbes Reports Online Ad Revenue vs. Broadcast TV Read More »

Comparing Web Traffic resources Alexa, Compete, Quantcast and ComScore Vs. Webalizer

creditinsitedesignlab-alexa-sucks-posted-cutting-edge-blog-on-mhpronews-com.jpg

From time to time, we get questions about web traffic analysis services, such as Alexa, Compete, Quantcast and Comscore. Are these accurate? And how do these services compare to a statistical resource, such as Webalizer? Dennis Yu's analysis linked here, starts his critique with these words, “Alexa is the most well-known of the traffic measurement …

Comparing Web Traffic resources Alexa, Compete, Quantcast and ComScore Vs. Webalizer Read More »

Scroll to Top