Month: December 2011

Does the latest news about Sears have a message for Manufactured Housing retailing?

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Sears Holdings, Inc has announced that Sears/Kmart will close between 100 and 120 stores in 2012. Pressure from Walmart, Target and Best Buy, among others, has been cited. As USA Today reported: "But the big problem, analysts say, is Sears hasn't invested in remodeling, leaving its stores uninviting."   "There's no reason to go to Sears," said New …

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The Art of Persuasion

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Some have called sales the art of persuasion. The truth in this statement finds its echo in marketing and advertising. In fact one may argue that much of human communication has to do with informing or persuading another; marketing again finds its echo in that reality. Different products and services have their own unique sales …

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