Month: July 2011

Liar! Thief!

Bonsai tree base - photo by Tony Kovach

Over the years, I've been involved in a number of turn-around operations in many parts of the nation.  Some apparent challenges are fairly essay to deal with.  But what do you do or say when part of the problem has been the personnel on the ground?  What if – hypothetically speaking, of course – the …

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Selling More Manufactured Homes

Magnetic_Attraction_photo_by_Kathera

Manufactured homes.  We are affordable quality housing.  This doesn’t have to be rocket science. Yet way too many in our great industry are in search of simple and effective marketing messages. Let’s look at the cold, hard – yet amazing – facts. Let’s stop and think. Every month, there are over 4 million searches done …

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